The Principles of B2B Marketing

According to world renowned experts Les Binet and Peter Field, marketers need to follow five key principles in order to maximize the effectiveness of their B2B advertising campaigns. Tune in for an exclusive readout of the report including which marketing strategies lead to the most business growth.

[alexad]

i just finished my degree in marketing and i have a job interview next week with a big cosmetic distributor. I knew a lot more about B2C than B2B and these videos have been really helpful. thank you so much!

[greenspectrum]

Awesomely refreshing content! Regarding the rational vs emotional advertising discussion, one thing missed out on is how emotional advertising disappears when lower level execs(when they are the ad viewers) have to communicate value to multiple stakeholders, i.e. rational msging is required in this case. emotional advertising works better for top level decision makers.

[richasharma]

When the title says B2B marketing. Pls refrain from giving examples of B2C marketing. Companies like Taco bell, Geico insurance, McDonalds are not the perfect examples to learn principles of B2B marketing.

[kena]

I couldn't agree more! This webinar was fantastic, and the slides were incredibly well-prepared. I learned so much from it.

In my experience, many marketers tend to rely on standard practices without investigating the underlying data or reasons behind them, particularly in B2B marketing. This can lead to missed opportunities for improving their strategies and ultimately driving more leads and sales.

What's more, I find that many marketers don't always consider the critical relationships between marketing, sales, and the products they're promoting. By working closely with all stakeholders and maintaining open lines of communication, marketers can better align their strategies and ultimately drive better results for their clients.

[hindhagefadel]

Can u share the link to download the presentation?

[CinemaTeacher]

Where's the presentation deck they promised?

[michaelberenis]

There is some outstanding information in this video! thank you for sharing!

[ayobolaadedayo]

Very useful information for B2B marketing. Thank you for sharing

[devanshshah]

Could someone here give examples of sales activation activities vs brand building activities?

[mcoy]

brilliant marketing geniuses and I learned alot. But never thought of using 2 remotes.

[kenyanfurnishedrentalsllc]

Thanks. Very well done. I have to listen to this again.

[kena]

Cool webminar and the slides are very well prepared! Learnt a lot from it.

[jeffkahn]

Very interesting and indeed and useful... not sure about the Iron Throne opportunities for you all...

[anasssaih]

Very very useful so much insights and go to market strategies

[souravghosh]

"Mental Availability" = "Brand Recall"
It is a pet peeve of mine when people try to come up with new "technical" terms for concepts that already exist.

[chiragjain]

"Marketing drives the most growth when it is focused on customer acquisition and not customer retention."

[mm]

Peter Weinberg would be played by Kieran Culkin (ala Succession) in the movie version of this

[thedac]

Came here for the lessons, stayed for the killer sarcasm. 😂

[verryvernando]

cant tell if this is male's voice or female if i dont see the video

[dekkerfraser]

"when you flipped the funnel like that..." hahaha