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What is B2B Marketing Communications?
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As a B2B marketing communications agency, Godfrey focuses on brands that make machines, components, chemistries, etc. (I believe “stuff” is the technical term.) But not all B2B companies manufacture a physical product. B2B can be about data, services, knowledge, financing or really anything that one business might sell to another. The product and marketing style will vary with each B2B industry, but a few defining realities make B2B special wherever you find it. Here are three you may not know.
1. B2B is old
2. B2B is tough
3. B2B is awesome
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