H&M 100% Circular Lab

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Turning from linear “take, make, waste” to circular production where products and resources are used again and again is a key challenge for the fashion industry.
H&M’s journey started some years ago when we established a worldwide garment collecting system. Since then, we launched the first collections made of recycled material from unwanted garments collected in H&M stores all over the world.
Still, the fashion industry relies on further innovation to create full circularity. At the H&M 100% Circular Lab, H&M and industry experts present future solutions.
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