How H&M’s Recycling Machines Make New Clothes From Used Apparel | World Wide Waste

H&M bets clothing recycling could eventually solve some of the industry’s biggest environmental problems. But can a fast fashion company solve the problem it helped create?

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How H&M’s Recycling Machines Make New Clothes From Used Apparel | World Wide Waste

[juliahelaschorr]

When my clothes aren't good to use to go out they become clothes to use home or are donated. Then they become pajamas. Then they become rags for cleaning. Only after all that it goes to the trash.

[djartyom]

me who's been wearing the same shirts for 10 years: dam who throws away 200 shirts a year

[lamia]

How about making clothes that last not everyone throws away their clothes just to keep up with fashion. Fabrics nowadays are NOT DURABLE. especially in women's clothing. They look and feel ragged after a few washes.

[kurikoweiber]

Love how consuming less is never the answer

[Lemonz]

The average American throws away the equivalent fabric of 200 t-shirts a year?!? I don’t think I’ve owned the equivalent fabrics of 200 t-shirts in my entire 31 years of life!

[saumya]

but let's all be clear that h&m greenwashes like crazy. period.

[Hellingame]

I still have t-shirts from middle school that I now just wear at home or sleep in.

Reduce, reuse, recycle....in that order.

[hannahstewart]

Now, what if they made better quality clothes and less fast fashion that lasted longer? Novel idea.

[bezymjannaja]

The funny part is H&M shown how they are recycling cotton, when everything in their shop is basically made from polyester...

[sheldontan]

The size of recycling facility compared to the output of their factory is a joke. It's all marketing stunt.

[Rachel-cjji]

it's a step in the right direction, but we need to scale this way up

[korakoraline]

I how you had no fear of saying to h&m's face that they're doing nothing useful. BIG THUMBS UP!

[Touchgrassplz]

but like, the recycling stages require so much energy though, i think we are better off just buying less

[taylorb]

The H&M foundation invested only 12 million dollars into technology that can help minimize fabric waste that they are a huge contributor too yet the company’s net worth is 18.82 billion. They don’t care about the waste they produce, they only want it to look like they do. Not impressed.

[Fireclaws]

It's bullshit that you're saying the average American throws away 200 t shirts a year. It's not individual people that are making that much waste, it's companies destroying their old stock because they overproduce their fast fashion.

[JMiskovsky]

How about also buying High quality and then keep it for like 10 years?
The conservative desing helps a lot.

[dyeus]

Recycling is so complicated, maybe that's why reduce and reuse comes first. This is good though.

[bernhardstil]

Really not impressed. Just a marketing gag. Buy less, use the clothes until they fall apart or hand it down in your family or to charity. That is how my family has done it forever. Apparently some people forget about this as soon as their pay check allows for new clothes every month. Hell I have T-shirts with holes in it since who cares if I am at home. Even my mother knows a time when folks had only 3 sets of clothes - work, free time and church on sunday (or any other festive occasion). Now I don't advocate for such restrictive fashion but that kinda puts everything into perspective.

[mguanipa]

Fast fashion needs to be taxed/heavily regulated. The environmental harm it does doesn't outweigh the ability to have a $8 shirt

[RandyLy]

I'll never understand why people need new clothes all the time. If it fits and isn't too damaged, I would still wear it.