The ULTIMATE Facebook Custom Audience Tutorial

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Welcome to the ultimate Facebook Custom Audience tutorial.

Facebook custom audiences are something every single Facebook advertiser should be using.

Advertising to people that have already interacted with your business using custom audiences on Facebook usually delivers fantastic results.

In this video, I show you exactly how to create Facebook custom audiences and how to use Facebook ads custom audiences to get the best results possible, including:

1) How to create customer list custom audiences on Facebook
2) How to create website custom audiences (including the various options Facebook provides)
3) Which Facebook custom audiences you should retarget using Facebook sources (such as video viewers, page engagement, etc.)
4) How to retarget Facebook custom audiences in your sales funnel
5) How to add your Facebook ads custom audiences to your ad sets
6) The most important Facebook custom audience mistakes to avoid

OTHER RESOURCES:

How To SET UP & INSTALL The FACEBOOK PIXEL (After iOS 14)

The ULTIMATE Facebook Lookalike Audience Tutorial

How To Set Up A Facebook Business Manager Account

How To Create Facebook Lead Ad Campaigns That CONVERT

How To Structure Your Facebook Ad Campaigns The RIGHT Way!

How To Create Facebook Ads CONVERSION Campaigns

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Interested in our DONE-FOR-YOU FACEBOOK ADVERTISING SERVICES?

If you have a Facebook ads budget of $3k per month or more, we'd love to speak with you and discuss how we can help you achieve fantastic results.

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Thanks for watching guys! Let me know what you think in the comments :)

BenHeath

My client can't install a FB Pixel because of a website provider issue so this video was extremely helpful to retarget people who engaged with our top-of-the-funnel ads to retarget!

blueworkspro

Just wanted a big thank you to you Ben, you make great content, easy explanations for everyone to not feel lost and still get the elaborated ideas of the field. Just thank you what you do reallly helps me personally🙏🙏☺️

alizeederochefort

Hi Ben, do you suggest to put all lookalike audience and all the warm audience together in the same ad set or separate them?

tyunlimited

Always love your content - big help to really refine my understanding of custom audiences! Cheers Ben

bargaincarrentalsaustralia

I'm a big fan of your video, but having seen this video about Audience, I have a question: for example, if I set up the website Audience / 180day from November 19, will it collect pixel data in only after I start setting up this Audience, or will he collect data from the last 180 days. Retention represents the 180 days of data before November 19th or the 180 days of data after. This is very important for my business. Look forward to your answer.🎉🎉🎉

Theo-wtod

Thank you very much for your tutorial video. The subscribe button was hit after 10 minutes of this first video of yours I watch ever. But it's definitely not the last one. Thanks again.

janoskatona

Awesome Heath!!! It was super helpful!!! I follow you exclusively!!!

sadhosh

So generous with all your knowledge thank you!

prueaja

Yes, this is ULTIMATE and very well explained tutorial. Thank you 👌👌

barsk

Hi Ben, when using the Custom Audience, does this mean that the selection below it; Location, Age, Gender, Details Targeting (All demographics, interest, behaviors), Language will not be use?

alniero

I'm a big fan of your video, but having seen this video about Audience, I have a question: for example, if I set up the website Audience / 180day from November 19, will it collect pixel data in only after I start setting up this Audience, or will he collect data from the last 180 days. Retention represents the 180 days of data before November 19th or the 180 days of data after. This is very important for my business 😂looking forward to your answer.😊

Theo-wtod

Awesome video Ben! I have a question:

Why do we include more than one custom audience within an ad set, but when we do detailed targeting, we only include one interest per ad set?
From other videos I understood that we want to isolate variables to see which one performs better and by putting all custom audiences into one ad set we can't really know which one is performing well and which one we should discard.

Also, should we include detailed targeting in an adset that has custom audiences?

Thanks!

samuelmaldonadogarvia

Hi Ben! Thank you for this incredibly useful video. This has helped me a lot! I wanted to ask about a specific scenario that i'm trying to create - if a customer adds something on our website to their cart, how can I create a campaign to advertise that customer the -exact- same item(s) they had in their cart? I can create new retargeted audience campagin for that scenario but it shows them "suggested products from our site" rather than the specific item the customer has looked at. I appreciate all your time in making these!

MariahMaple