The ONLY Facebook Ads Retargeting Strategy You Need

Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.

We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.

How I got here…

17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.

To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.

It takes perseverance, analysis and learning from the right person.

If you took the time to read this far, you have what it takes to crush it with your marketing.

I hope to help you speed up that journey and come along for the ride.

Keep going,

Ben

FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

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#FacebookAds #FacebookAdsRetargeting

[VincentKing-xcme]

You putting this up for free is actually clutch - praise to you

[argdieselpaul]

Had to come back to give props to Ben for our 38.8 roas retargeting campaign 💪🏾

[CarterWalker-jptx]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[ConnorShirley-xzbr]

Everything is clear. Brief and clear. No water. Thank you)

[JettStevens-fnoj]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[FinnQuin-us]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[NerianHailey]

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

[mergimvranovci]

You are a person who helped me a lot, but now I am going through the most difficult period in my business, I am very sad with the situation I am in.

[HarperLong-xlji]

A good lecture that will benefit all who have followed this excellent explanation.

[DmitryFord]

Clear and understandable, I wish there was more information like this.

[CarterThomas-hxfd]

Thank you for creating the video - likes Unequivocally !!!!

[mindulachulitha]

Two points to consider before opting into these strategies.
1. CPA tend to increase compared to remarketing campaigns because you are now targeting cold audiences.
2. Ideally still we should exclude previous customers who completed a conversion because, that's the audience Meta would try to reach frequently. It does not have to be 180 days. Think of the product usage lifecycle and and create an audience of previous customers. If you want to cross-sell or up-sell [sell something for existing customers] use a catalogue campaign.

[bdtxfer]

Very helpful! I did have a question about exclusions I was hoping you could answer...if you're retargeting your audience with a lead campaign, for a free workshop, would you exclude people who have already registered for that workshop, or just those who have attended the workshop, or neither?

[temoshoraseona]

Hi Ben, what budget do you recommend for a retargeting ad set? & how long should it run?

[sorenbuschmann]

First, thanks a lot for all the good content! One thing I am still wondering: if I have different products, like different food products, do I have to set up a new cold campaign and warm campaign structure for each product? Or do I group them somehow? Really couldn't find the answer to this anywhere. Would be happy to learn this. Thanks!

[NotMyName]

Great video, thanks!! One thing that confuses the hell out of me - do you apply the same retargeting audiences as exclusions to your cold campaign? If so, doesn't your argument for not adding exclusions apply to the entire concept of whether to have a separate retargeting campaign?

If Facebook already optimizes ad impressions based on # of times they've been to site, why not just run the cold campaign and allow it to retarget as it needs to? Isn't it a big assumption to think that the retargeting campaign is going to pick up on the lead exactly where the cold campaign left off? In other words, the cold campaign is working hard to get new leads, but the moment it gets a click it loses that lead, and we expect the retargeting campaign to follow up on it. But how can we be sure that it really does? Doesn't that click go from a hot new lead to just a tiny fish in the large pond that is your retargeting audience?

[LivingInHoustonTexas]

thank you for this video, retargeting is what I was looking for to get back in front of my audience

[mixioshop]

Hi, i got 2 question :
1. should i create a new adset in the already running campaign where I want to retarget or should i create a brand new campaign for the retarget ?
2. Lets say i have a running campaign with a video, if i want to create a new ad for same niche ( but other products ), should i create it in the same campaign ?
Thank you ! Great videos <3

[oscar]

Hey Ben, fantastic video as usual. If you have the time, I'd apprecaite it so much if you could answer this question:

When advertising a high-ticket service with multiple month commitment on Meta, our current best practice is to retarget FB/IG engagers and website visitors within a 30-day span. Would you advise against that and recommend going with the longest time-span possible as you showcase in this video?

[markpommett]

If you're retargetting a large audience you better put on a cost cap or you will blow through budget. Efficiency matters.