GA4 Migration - How to Migrate UA to GA4 using Google Tag Manager

Steps:
Access - Grant “builders” gmail access to Google Analytics (UA)
Audit UA - What events do we need to reproduce?
Build GTM - Add GTM to site if not already there
Add GA4 - Add GA4 Tag to GTM
Build UA Events in GA4 - Event Creation in GTM (Don't Forget to Publish)
Test!

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[rabiatech]

Very Helpful video... I love how you made bullet points

[LangstonSpeaks]

Quick question...if I just decided to delete my Universal Analytics site/account/property from Google Analytics, and then simply re-add the same exact website to Google Analytics--but this time with GA4--would that be also be an effective way to transition to GA4, or is this method somehow a problem or maybe frowned upon by Google?

[jasonfletcher]

Thanks for the help. Why would you need to create a new GTM account? Couldn't you just create a new GA4 tag?

[stevecahill]

Ok, I have created the GA account, what should i being doing in Webflow to add this?

[karenalaw]

So historical data couldn't be transfered to GA4, correct?

[josipmatic]

I would add, you can keep UA code until 31.12.2023 then you will must replace it with GA4 tag.