Google Analytics 4 Migration: How to Prepare

Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Wondering how to prepare and what to expect when the change comes? Discover exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss or clients for the future of their data.

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👁️‍🗨️ About Chris Mercer

🔗 Other Notes From This Episode

⏰ Timestamps
00:00 Intro
00:16 Who Is Chris Mercer
00:45 What Is Happening to Universal Analytics
06:44 What Is Google Analytics 4 and What Do We Need to Know About It
17:11 How Can We Prepare for the Move Away From Universal Analytics
39:10 What Do We Need to Think About When It Comes to Reporting
45:23 What Should We Tell Our Boss or Clients
51:11 Learn More About Chris Mercer

#SocialMediaExaminer #SocialMediaMarketingPodcast #Analytics

[jimmiescollage]

Thanks, Mercer. Signed up for your toolbox.

[blazedigitalmarketing]

Great episode. I love how he described Google Analytics like a car from 100 years ago.

[rachelflamdesign]

This was absolutely amazing! Thank you so much for all the information you provide!!

[davideylerYT]

Excellent discussion - still curious about GA4, UTM content and UTM term - we shall see.

[swanny]

Great breakdown on GA4. If we are to use this completely new platform to finally embrace Google Tag Manager, . how do we import existing UA analytics scripts into GTM?

[MarketingHarry]

It's an interesting explanation why this is happening and what should we do. No wonder they call it "the platform of tomorrow" as mentioned in the video. Thanks!