How to Make the Migration to GA4

With the rollout of Google Analytics 4 or GA4, Google's tracking and reporting are better than ever! Universal Analytics (UA), which is what you may still be using now if you are tracking digital data, will stop processing hits on July 1, 2023. Google 4 Analytics (GA4) will be the only way to measure your advertising ROI and track your digital footprint and success. To be clear, Google 4 is not new. It was in development for several years and launched as GA4 in 2020, but your time is running out if you have not yet transitioned to and learned GA4.