Google Ads Bidding Strategies: The Only Guide You'll Ever Need (With Free Cheat Sheet)

In this video, I will give you a complete breakdown of Google Ads bidding strategies, including how to choose the right strategy for your goals and how to set and manage your bids effectively.

I will also cover the following topics:

● The different types of Google Ads bidding strategies
● When to use each bidding strategy
● How to set and manage your bids effectively
● Common bidding mistakes to avoid

Plus....I give you a Free Cheat Sheet with all of the information you need to choose and implement the right bidding strategy for your Google Ads campaigns!

00:00 Intro
01:04 Foundations Matter
02:04 What Is Bidding For?
03:35 30 Conversions' Rule
06:15 Bid Strategy Types
07:33 Bid Strategy For Brand New Accounts
10:30 How to Determine Initial Bid?
12:40 Do You Have Enough Budget?
14:37 Bidding For Existing Accounts
20:57 Bidding For a New Campaign of Existing Accounts
22:30 Bidding For Brand New Keywords
23:05 Summary(Cheat Sheet Included)
25:08 Outro

#googleads #googleadsoptimisation #googleadstutorials

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[Murtaza]

You got a subscriber! ⭐

I am a digital marketer with 8 years of Google Ads experience. This is one of the best bidding videos I have seen on YouTube - straight, on point, with examples, and easy for beginners and intermediates!

Keep up the good work! 👍

[WickedG-wvkm]

Best explained video on Youtube regarding Bid strategy, CPA. Thx so much!

[digitalabhilasha]

What a CRAZYYYY Content. Loved it. Best Bidding strategies video out there. Thank you!

[ArchieBaines-mk]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[JothanKisiner-eb]

Thank you for creating the video - likes Unequivocally !!!!

[mikebonadio]

Awesome videos and super helpful. Thanks for the work!

[bzcapital]

When looking at conversions on a new account do you want to see 30 min at the account level or per campaign to swap over to tCPA or any type of auto bidding strategy? Great Video Thanks!

[freedom-online-]

One of the best video on bidding I have ever seen.
Awesome bro 👍

[KeywordResearchSimplified]

*Appreciate the detailed explanations and practical advice!*

[tonystark]

What if the old campaign had zero conversions, but had impressions in the hundreds of thousands? Should you still go ahead with smart bidding for the new campaign or use manual bidding (especially when the new campaign has a different objective)?

[abdulrehmanmalik]

At 9:17 you said start with a max clicks strategy with no bid cap but the article says that you should have a cap?

[Smithowitz]

For the campaign that died at 20:12 is the solution to switch to manual enhanced cpc to get more impressions and clicks again to get the keywords to start triggering again. then after a month with 30+ conv switch back to smart bidding?

[masterbeat]

Would love to learn how / why we choose CPA vs ROAS goal? Advantages/disadvantages of either?

[gambocco]

very good video... i think ppl could save so much money and time if they just saw your videos and especially this one to start with. No need for any agencies with your videos!

[PinDynasty]

Great video! How about an existing account where you just discovered sales keywords. Our bathroom remodel campaign has been on TCPA for a while and doing decent (our bathroom remodel ad group does great). But our Bathroom Renovations and Bathroom Shower Remodel ad groups haven't gotten clicks in almost a year. Should we go back into Manual cpc/Max clicks to regather data again to get the most out of TCPA?

[liftplus]

When should we go with ConversionValue/Roas or Conversions/CPA?

[kristenlee]

Your videos are so helpful, thank you. I wish you had a podcast!!

Thanks for your video. I'm an affiliate and i have a campaign running with avarage cost per acquisition is $52, Offer payout is $50. i got 33 conversions in 1 week, should i switch campaign to Target CPA? or just wait till 30 days period ?

[ravisharma]

Thanks bro, I have only listed 1 product in merchant center, should i start shopping ad campaign using 1 product or should i add more? Im new to google ads 🤔

[mehdiazaz]

I appreciate your guidance; the instructions are exceptionally clear, and the cheat sheet enhances efficiency. Keep up the good work. Your channel deserves recognition. I've viewed content from other experts in this field, and you've offered equally effective advice but presented it more clearly and concisely.
I have question please, for a brand-new account, do you recommend use maximize clicks with or without bid cap ? because in the cheat sheet you say "with bid cap" but in the video you said without. which one is right ?