Google Ads Bidding Strategies

Over the years there have been any number of available bidding strategies on the Google Ads platform. You could find a strategy that works for just about any metric that you want. Over the last couple of years, Google has narrowed its offerings in number, but not necessarily in function. In this video, we're going to walk you through all of the available bidding strategies in Google Ads as of the release of this video.

0:31 - How this Video is Organized
0:50 - Focusing on Clicks with Google Ads Bidding Strategies
1:07 - Maximize Clicks Bidding Strategy
3:03 - Manual CPC Bidding & How to Find it in a New Campaign Setup
5:48 - Focus on Conversions & Enhanced CPC
8:29 - Maximize Conversions
9:57 - Target CPA Bidding
11:11 - Maximize Conversion Value
14:12 - Focusing on Visibility
14:24 - Target Impression Share Bidding
16:28 - Viewable Impression Bidding
18:15 - Target CPM Bidding
19:37 - Views or Interaction Bidding with Maximum CPV (Cost Per View)

#googleadsbiddingstrategies #googlebidding #googleads
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[KeywordResearchSimplified]

*The breakdown of different bidding strategies was super helpful. Could you do a follow-up on which strategy works best for maximizing conversions?*

[iuliamensicova]

About google remarketing dynamic feed - do you have video about it?

[gulabverma]

Great going, please cover the attribution menu in google ads.. that has become complex nowadays.

[netizensstop]

This video was a very good revision. It would be nice if you would have covered portfolio bidding strategies. Heard a lot of this, but not able to understand. Thanks for the video.

[rahabareazuddinpranto]

Hey, thanks for so many informative videos, learned a lot from your channel. Got a question, what do you recommend I should set as thevalue for Lead Conversions? Should I put 1$ as the value or the actual value of my service(Say I only sell one course for 1000$, should I set 1000$ as my value)? Thnaks in advance, Have a great day!