How Bidding Strategies in Google Ads Work

Thinking of adding a Target ROAS or Target CPA bidding strategy for Google Ads? WAIT & watch this video first!

#googleadstutorial #googleadstutorial #digitalmarketing

[LordJHouse]

Thank you sincerely for breaking this down. I currently have a client on Max Conversions, but want to switch him to either ROAS or CPA after another 60 days. Per your videos, I will do so cautiously. Thanks again!

[FrancescoFarias-pssu]

As a matter of fact, this video was very informative. I believe the audio could be better, but the content was okay. Could very well continue watching his content.

[mollyzhao]

I couldn't find the avg target roas date on the insight page

[AshlynnThompson-qvxc]

I have just watched the video and want to share my opinions. To summarize it was fun but quite to be a little slow at some parts. The data was of help for me.

[ReginaOrsborn]

I have to say that there were some funny side events sometimes, but a lot of times I felt bored and didn't know what to do because there was not much happening that would caught my attention. For movie you made, it is just my own preference that other folks may like it or not.

[kevinp]

could not find a video to my problem so I'll just post here: My campagin goal is maximize clicks, however my campaign is tracking conversions, this I think is the reason for the low optimization score, so how should I remove my tracking conversion goal and also what conversion is suitable for maximize clicks?

[costo]

Hello Aaron. If you see the comment please answer i really need this trick : if the account is new and the campaign is new (ecommerce), should i collect the data first by the maximise clicks strategy or the maximise conversions strategy (without setting a target roas) ? I'm on a new campaign on a new account, just made 10 sales last week but a message is showen up in my google ad account since 3 days, it says that "limited by bid strategy" and it suggest to switch from maximise clicks to target roas. Please give me your thoughts ?

[Pinacolada]

Is there a way we can work together or do you only work with your previous clients.

[d_hlvtsk]

Hello, please advise, I want to test in one Responsive Search Advertising company, where there are about 6 groups, pinning the Headline at position 2 (in each group) to measure the effectiveness.

Will it be more effective to do this through an Experiment with a 50/50 budget allocation, or in each group to make a duplicate of the advertisement and make a change?

[KarenWarner-twkj]

This video received just an average score from me. I dig the general atmosphere, but at times I felt this or that section slowed me down or that some parts were little bit drawn or repetitive after a while.

[alexch]

But there will be products that have low margins and are unable to match the actual results.

[ratfinder]

Thank you for the video, but you did not show us how to set the target ROAS v actual, I’m even more confused

[forresthutch]

Thank you, Aaron, you're videos and guidance are invaluable! So blessed I discovered you and your channel a few months back. Thank you for all your work. PS: I know this may be outside your specific area of expertise but do you have a resource you look to for creating high-quality ads Graphics/Videos? Perhaps a channel you subscribe to or something? 🙏

[LeslieMoss-hvic]

I experienced some funny incidences sometimes and other periods of my time there where I got bored. In my opinion, this is just personal preference. Other people would definitely prefer this kind of video instead.

[PhilomenaIrvine]

That is not terrible but also not excellent according to me. I didn't secretly hate watching but I cannot say that I would wholeheartedly suggest it to anybody else.

[HazelRivera-ypee]

However, there were periods of time where I laughed quite a bit but, at the same time, I also had some dull moments. If it were myself, I guess someone else would appreciate this type of video better.

[RobinMoreno-wi]

Taking into consideration the question, it is evident that the author has made an effort but in some places I have to say that I was distracted. I hardly doubt that short attention is the creator’s fault though, because videos naturally find it hard to hold my attention.

[BrianBargeman-vlyk]

Average is maybe, not awful but not excellent. But that is just my guess. I'm not remorseless about watching, though I'm not in hurry to say "I have seen it!" to everybody else.

[MarjorieMcdonald-gj]

The video was rather average for my case. The general atmosphere was great but I developed a sense of boredom and felt overloaded when listening or singing some parts too many time.

[OlgaEmily]

This video was okay for me, nothing special. I was totally cool with the atmosphere, on the other hand there were some moments that either were just like being stuck or didn’t make sense.