Google Ads Bid Strategy Learning

When certain changes are made within your Google Ads account, the bid strategy algorithms need some time to relearn how to best bid on search terms in order to get you the best results for a given campaign.

During this learning phase, the results of your Google Ads campaign may change when compared to the results you were getting before entering the learning phase again.

But don't worry too much as more often than not, your campaign will return to normal functioning once the learning phase is complete.

[GROWTH-Investing]

Hi, perhaps you have an answer, you seem to know your way around very well.

I have the problem that when the Learning phase of a campaign is over, I don't have many leads left.
When i start the same campaign again, i get a lot of leads after a few days. why is that? I had 7 leads on september 20th, 14 leads on september 21st and 0 the next day.
Why does google not recognize which ads and keywords or target group brings me the leads?

[usamazamir]

Hi kindly tell me i have setup google shopping campaign in my new Google ads account which bidding strategy would be beneficial manual bidding or maximise clicks and i know Roas option is not for beginners as pixel don't have enough data. Thanks in advance.

[ShahzilImran]

On my account I run ads last time in April. Now I create new champaign and changed the conversion action to maximize conversion. My campaign status is eligible(learning). it's 3rd day started. There are just 11 impression with no click yet. Do I need to make any changes ?
thank you and eagerly waiting for your response.

[Offerings]

is your ad running when it says "bid strategy learning"?

[directajith]

Wil the campaign period end when the bids strategy learing status is still there. If such thing happen, will money be spent from the account?

[heenakapoor]

Hey, I am not getting any impressions and clicks while my both the campaigns are in LEARNING. is it normal?

[tanvirhassanrossi]

How can I change the Bid strategy from maximize conversion to maximize click in the middle of running ad? Thank you.

[irondoorworks]

I consistently get "Bid strategy misconfigured" and "You're missing the right conversion actions for your bid strategy
Missing website conversion actions" I click Fix It and it goes to a Summary page with active conversions, but it doesn't show what needs to be done in order to fix the problem.

[antonbende]

Hi Thank you..
Still unclear.. My campain is Eligible... but also still in the status of learning...
is that normal? I do see impressions, but only 1 click?!
any idea??
thanks..
anton.

[benneely]

Should my ad's have zero impressions while in this phase? I'm on day 3 of learning. Have run this campaign off/on for years and just reactivated the same one and it hasn't shown any impressions?

[jusovi]

Hi Missoula, thanks for the video, I am doing a campaign for a burger restaurant in a especific area in our city, Google says is in strategy learning and is not posting it anywhere, we don’t know if is because we did something wrong, or it will work after the learning? Thanks a lot.

[rohitsalvi]

Hi, I created a new google ad account two days ago, setup the account properly after that i set up to run display ad in sales campaign, many impressions and clicks came but not even a single conversion. (CTR is showing 2.80%) bid startegy is showing elgible learning, please advise what to do.

[TheBadassMonk]

Should i delete and recreate my campaign as no impressions are showing and it's just been showing bid strategy learning.

[MuhammadAwais-we]

i have launched a display ad lead gen campaign and its status is Learning (new strategy) and now impressions, clicks received yet how long it will take to start receiving impressions and clicks

[muditjoshi]

Hello, anyway to reduce this learning phase, as earlier it was not present....it's hurting my business.

[briananderson]

Hey, thanks for the video. Very useful. I have a couple of questions, if you don't mind.
— Should my ads be showing DURING the learning phase? I've been in the learning phase for a couple of days now and seen zero impressions. But I don't know whether that's a problem with my bid amount (or something else), or whether I just need to be patient. FWIW, optimization score is 100% and ad strength is Excellent, so I'm struggling to see why I can't get ads to show.
— Based on the above, I've been duplicating ad groups/ads then making changes I don't really want to make, just to get the ads to show (adding ads I don't really want just so I have more in rotation, bidding much higher than I'd like just to boost likelihood of ranking etc). Instead, should I just chill out, create the campaign I want to have, then come back to it in a week when it'll be running?

[wearealone]

Thanks for the video, very interesting. I was advised to start Target CPA very small and increase each day until I get impressions. It's a new Google Ad Campaign, so could it be changing the Target CPA which put it into bid strategy learning status? Or is this normal for new accounts anyway?. I haven't made any major changes. Thank you.

[Creative_Street]

Is it ok to EDIT the Search campaign while LEARNING is Active ?

[bonghwashi]

Question? What will happen after the 5 days can the price go up from your bidding?

[gokkaverdure]

Can I make changes to keywords, keyword matching forms, and copywriting during the learning phase? Is the study period 14 days?