The Six Key Elements of Brand Identity

What is Brand Identity and why is it important? It may be a little different than you think. In this video, our guest instructor, James Martin (aka Made By James), is going to look at the key elements of Brand Identity, and why it is so useful in positioning both yourself, and a client in the best possible way. Because, as Sasha Strauss say's "If you don't position yourself, you will be positioned!".

In this episode:
00:00 - Intro
00:08 - What Brand Identity Is
01:05 - Positioning a Brand
01:35 - The Six Key Elements to Brand Identity
02:10 - Sound and Sensory Elements
02:46 - Why Is Positioning Important?
03:00 - Managing Brand Image
03:29 - Consistency
04:07 - Takeaways

#branding #brandidentity #brandidentitydesign

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--
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media

[haasim]

Great video!! I was really confused about the difference in branding, brand identity and visual identity for some time and this video in just 5 min cleared everything. Thanks futur for such helpful videos. Thanks James❤

[sniitzel]

I never purchased a course this fast 😂 I was so happy to see this collaboration ❤ Would've loved to be part of the workshop that thefutur held in Europe, so I hope that you come to Europe again in the future (;

[emanfinding]

Ok cool, thank you james and the futur <3

[RICBAU]

Such a great topic, I was discussing this with my partner. If I could I would hope to touch on all senses with a brand. Thanks for sharing, this was great!

[SkiesUniteMusic]

Visual identity is a chapter in Brand Identity 🤯

[Nodsaibot]

Jingles are AS important as visual ID, you KNOW what brand it is even with your eyes closed

[DavideAbouRachid]

Hi, amazing video, I am a music producer that has some skills in graphics and a I attended a basic academic marketing course.
I'd love to work on helping brands and companies who are perfecting their strategies and contents. Yet I have no idea where to start looking for work. I know that being freelance is a thing, but I do that in my music career and that's enough. What type of companies should I try to get in contact with to propose myself as an all round creative with focus on musical abilitilies?

Thank youu

[kashvi]

he said that brand identity is not visual identity but he included visual identity in the list of elements he says that brand identity is ?Can someone explain?

[ilovelearning]

Can you show me visual examples for better understanding

[MiguelModesto_PT]

Hey @made.by.james your PDF contains a typo ... Besides that, thanks for sharing your vision. Kudos my friend

[daggerthree]

The diagrams are confusing. You call the first one "What it isn't" (isn't is misspelled btw) but then you include brand identity in there. In the next one, where you describe what brand identity is, you include visual identity but not logo which you had nested as a box in your first diagram. Not trying to troll. Just trying to be helpful because people need precise understanding around these key concepts.

[thilinarupasinghe]

Brand can be a person? Example Author.

[aelixa]

the top knot is distracting me, im sorry 🤣