10 Brand Identity Design Elements For Strategic Branding

Learn the 10 brand identity design elements you need to build a strategic brand that influences decisions.

#brandidentitydesign #branding #brandstrategy

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By the end of this video, you’ll know the 10 critical brand identity design elements you need to include in your strategic brand development.

First, we’ll take a look at the significance of the logo and how it represents only a small part of the entire brand ecosystem.

Next, you’ll see how the visual brand identity represents part of the overall brand experience which aims to shape the image of the brand in the mind of the audience.

Then we’ll take a look at the 10 critical brand identity design elements to include in your brand development processes.

When you know how to develop a brand strategy and strategic brand identity, your value in the market multiplies.

0:00 10 Brand Identity Design Elements For Strategic Branding
1:11 The Significant Role Of The Brand Identity
1:47 Brand Identity Is Part Of The Brand Experience
3:09 Element #1 Logo
3:57 Element #2 Typography
4:41 Element #3 Colour Palette
5:23 Element #4 Patterns
6:10 Element #5 Image/Photography Style
7:03 Element #6 Graphics & Iconography
7:58 Element #7 Illustrations
8:49 Element #8 Grid Style
9:26 Element #9 Audio
10:36 Element #10 Motion/Animation




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[deadbug]

That 17-year-old using cracked version of Photoshop really got me 😂. because I am a 17-year-old graphic designer myself, I have been studying brand identity for years, but I never really grasped the strategic aspects of branding until I watched your video. It has been incredibly helpful to understand what a brand truly is.
Thank you❤❤

[Xdiego]

i like that you start every part with a really broke down sentence "typograhpy sets the style" - "color sets the mood [...]" really helpful for dumb me haha

[adamdvx]

Brilliant video Stephen! I'd argue that 'tone of voice' is also a crucial part of an overall brand identity.

[navadablanchard]

This whole video felt top tier Golden information here. I’m starting out in the realm branding. Patterns and imagery seems heavily foreign to me when I’m comes to thinking of creating or selecting images and patterns.

I’m definitely saving this video. Thank you for the information.

[victorigwenwachinedu]

5 minutes into the video and I'm already getting so much values. Thank you sir

[TaiwoBalogunImpact]

Let's go there 🏃‍♂️🏃‍♂️🏃‍♂️

This is another insightful content as usual 👍

[sashaf]

Dude thank you for explaining this way . Finally I can understand some basics !!!

[historyhub]

Man this is the video I was looking for.. Thanks a lot man... ❤️

[SurajRoy-hxpt]

Such a Valuable peice of information, really appreciate your work

[NewAgeStudio]

شكرا لك، وضحت كل شيء عن الهوية البصرية، شكرا جزيلا

[adewuyicomfort]

Thank you so much. I can't say how much you have helped me in my journey. 🙏🙏

[gingertomm__]

honestly the was SO helpful thank you so much!

[sulemanmahraja]

Nicely done. Another key word missing would be 'engagement'.

[steezemarketing]

This is amazing. Could we potentially work on a brand identity metaverse?

[mayjanedoquila]

The video is amazing but as a beginner its difficult to visualize those who don't have example 😢

[yacinedesign]

well, so what is the difference btw Graphics and pattern?

[TheDudeway]

Well, the 17 year old cracked ps guy often got a wider and more creative view than senior wannabe designers.

[CanonWingTheNamer]

Thank you for your video. I love Logos. I have a few videos on my channel as well. They are so powerful. Visual Images transcend language barriers, and our memory is so visual Logos have a huge power to attract your ideal audiences.

[Shaikha-]

I wonder how many times you said “brand”