Brand Identity vs. Visual Identity

What makes up a Visual Identity? And what makes it different from a Brand Identity? In this video, our guest instructor, James Martin (aka Made By James), is going to discuss the symbiotic relationship between the two, the elements that create a Visual Identity, and why the Visual Identity is directly influenced by the Brand Identity.

In this episode:
00:00 - Intro
00:31 - What Makes Visual Identity Different From Brand Identity
01:16 - What A Visual Identity Consists Of
02:30 - Brand Identity Is Established Internally
02:57 - Visual Identity Is A Part of Brand Identity
03:06 - Visual Identity Is Influenced by Brand Identity

#branding #brandidentity #brandidentitydesign

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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media

[bradgantt]

Thanks for this! I usually explain to clients that Brand Identity is the complete set of values, qualities, and traits that comprise the brand, while Visual Identity is the visual expression of this through the elements you identified: color, typography, logo, imagery, photography, etc.

[ar_dani_]

this video makes you understand that 98% of designers on Instagram are wrong about their services
Thanks for your explination

[asherriyaal]

That’s a great explanation and the chart illustrates it perfectly.
I think it’s important to be able to clearly and concisely explain this (as you did❤) because clients don’t always understand the need for brand identity; they come for a logo and visual identity.
Thank you James

[CrookDanny]

Made By James, teaching with The Futur, in Lincoln swag - it doesn’t get better 🙌🏻

[carolinaslodkowski]

This simple video ordered my ADHD mind so fantastically. Been struggling with the order of some aspects of a design and now I know where I need to go to work on it, THANK YOU <3

[dumisanimacdonald]

didn't know there was a difference between these two till today. Truth be told, this helped my perception towards these two aspects. Thank you James and The Futur

[ivsonaguiar]

As a designer, do you provide the complete brand identity pack, including visual identity, or is it sold as two separate items?

[creativerty]

Gracias por compartir tu conocimiento James! Aprendo muchísimo de tu canal y de este también.

[manitarathore]

Brand identity brand book and brand guidelines is all are same ?? Plss somebody explain me

[GRYL]

Wally Ollins wrote one of the best books on the topic.

[Nodsaibot]

wasnt this covered on the last episode? lol

[SujonahmmedSujonahmmed]

How way learn logo design, ,
Give our correct tips.

[lars]

Was a very helpful video, yet the way you are explaining this is very distracting for me.. I don’t know if I am the only one telling you this, just wanted to let you know!

[bigro]

Didn’t he hire Lincoln Design to do his branding?