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What it's like Being a Cybersecurity Sales Development Representative!
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I've booked meetings for 3 different #cybersecurity orgs as well as several non-cyber tech companies...💻📞☎️
While most of the #salesdevelopment rep ins-and-outs are the same, there's definitely some industry quirks that make it both frustrating and fun!🤯🤠😎
Frustrating
1. Low connection rate😬
2. Highly technical - steep learning curve😕🤓
3. Budget & Timeline are Ultra-important
4. "Send me #Whitepapers"🤮
Fun
1. Many connections are high-velocity and meaningful💥
2. You learn a lot!🤯
3. When budget and/or timeline align, feet can enter the door quickly🙏
4. Stuff's not cheap!🤤❤️/ It's a great industry
Have you thought about selling cyber or already do? 🤔🤨
What do you think??🤠
#cyber #businessdevelopment #sdr #sdrs #bdr #techsales #saleshumor #salesenablement #prospecting #coldcalling #socialselling #accountexecutive #saassales #gtm #salesrep #saleslife #coldemail #coldcall #coldcalls #listbuilding #ciso #infosec #cybersales #appointmentsetting #itsales #enterprisesales #objectionhandling
Let's see. Big Country goes by BC WOAH! Hi. You must be B.C.. My name is Henry. I'll be your SDR manager. Great! Nice to meet you. Hey, why do they call you Big Country, by the way? I don't know. Hmm. Well, since it's your first day, normally you'd start your 30 day cyber industry training program. But I think I'm just going to have you hit the phones instead, because.
TRANSCRIPT
Let's see. Big Country goes by BC WOAH! Hi. You must be B.C.. My name is Henry. I'll be your SDR manager. Great! Nice to meet you. Hey, why do they call you Big Country, by the way? I don't know. Hmm. Well, since it's your first day, normally you'd start your 30 day cyber industry training program. But I think I'm just going to have you hit the phones instead, because.
F#$% it! Well, what do I say when somebody picks up the phone? Simple. In a word, big cyber is unified protection at scale. We're the only cyber intelligence platform that gives you actionable insights into your entire infrastructure while protecting you against future attacks with deep learning A.I.. So using a lightweight agent, we continuously monitor and ingest log data from your SIEM, SOAR. endpoints, firewalls, compute and storage assets both on-prem in the cloud, giving you and your team complete visibility into existing and emerging threats and virtually eliminating alert fatigue using our proprietary BigOops technology.
Got it? No... Great! Here's your Jabra's. Get a list going and start pounding the banana. What? Get it? dial icon? Kind of looks like a banana. No.. Good luck! I guess I'll start by exporting. Every CISO's contact info in my territory! go please leave your message back to t*dials Man, Do these folks ever pick up the phone?
Let's try one more and call it a day.
The person you dialed uses Robokiller to filter unwanted calls. State your name and reason for calling Oh, hi, Greg. This is B.C. calling from BigCyber calling to help you with endpoint- How original. Kick rocks dirtbag. Hahaha. Man, maybe I need to work my way down the food chain. Let's try calling an analyst instead. Locking load go kill people.
OH NO A phone call! Why can't my dasher just text me like a normal person? Knee should help. Hello? Finally, a pickup! Hey, John. He got 15 minutes to reduce false positives? Um sorry Balthazar? did you need me to buzz you up? This aint GrubHub Jack, I'm just trying to build some rapport! AGH SALES GUY!! What is it with these dweebs?
Maybe I'll hit the Momma Bear button by calling an infosec director. Hello. Dan, it's BC with big cyber. Wanted to see if we could book a meeting to unify your security posture. Sounds legit. Can you send me a white paper? Maybe. Do y'all use Microsoft 365? Whoa, slow your roll bud. I'm in charge of data security over here!
I ain't spilling those beans just yet. Take me out to dinner first at least! But- This is futile! Maybe I'll try social selling by changing my job title to cybersecurity consultant on my LinkedIn and posting a case study with a call to action and demo link... Dang only my coworkers liked it. Guess I'll try calling this random senior network architect.
Sounds good.
While most of the #salesdevelopment rep ins-and-outs are the same, there's definitely some industry quirks that make it both frustrating and fun!🤯🤠😎
Frustrating
1. Low connection rate😬
2. Highly technical - steep learning curve😕🤓
3. Budget & Timeline are Ultra-important
4. "Send me #Whitepapers"🤮
Fun
1. Many connections are high-velocity and meaningful💥
2. You learn a lot!🤯
3. When budget and/or timeline align, feet can enter the door quickly🙏
4. Stuff's not cheap!🤤❤️/ It's a great industry
Have you thought about selling cyber or already do? 🤔🤨
What do you think??🤠
#cyber #businessdevelopment #sdr #sdrs #bdr #techsales #saleshumor #salesenablement #prospecting #coldcalling #socialselling #accountexecutive #saassales #gtm #salesrep #saleslife #coldemail #coldcall #coldcalls #listbuilding #ciso #infosec #cybersales #appointmentsetting #itsales #enterprisesales #objectionhandling
Let's see. Big Country goes by BC WOAH! Hi. You must be B.C.. My name is Henry. I'll be your SDR manager. Great! Nice to meet you. Hey, why do they call you Big Country, by the way? I don't know. Hmm. Well, since it's your first day, normally you'd start your 30 day cyber industry training program. But I think I'm just going to have you hit the phones instead, because.
TRANSCRIPT
Let's see. Big Country goes by BC WOAH! Hi. You must be B.C.. My name is Henry. I'll be your SDR manager. Great! Nice to meet you. Hey, why do they call you Big Country, by the way? I don't know. Hmm. Well, since it's your first day, normally you'd start your 30 day cyber industry training program. But I think I'm just going to have you hit the phones instead, because.
F#$% it! Well, what do I say when somebody picks up the phone? Simple. In a word, big cyber is unified protection at scale. We're the only cyber intelligence platform that gives you actionable insights into your entire infrastructure while protecting you against future attacks with deep learning A.I.. So using a lightweight agent, we continuously monitor and ingest log data from your SIEM, SOAR. endpoints, firewalls, compute and storage assets both on-prem in the cloud, giving you and your team complete visibility into existing and emerging threats and virtually eliminating alert fatigue using our proprietary BigOops technology.
Got it? No... Great! Here's your Jabra's. Get a list going and start pounding the banana. What? Get it? dial icon? Kind of looks like a banana. No.. Good luck! I guess I'll start by exporting. Every CISO's contact info in my territory! go please leave your message back to t*dials Man, Do these folks ever pick up the phone?
Let's try one more and call it a day.
The person you dialed uses Robokiller to filter unwanted calls. State your name and reason for calling Oh, hi, Greg. This is B.C. calling from BigCyber calling to help you with endpoint- How original. Kick rocks dirtbag. Hahaha. Man, maybe I need to work my way down the food chain. Let's try calling an analyst instead. Locking load go kill people.
OH NO A phone call! Why can't my dasher just text me like a normal person? Knee should help. Hello? Finally, a pickup! Hey, John. He got 15 minutes to reduce false positives? Um sorry Balthazar? did you need me to buzz you up? This aint GrubHub Jack, I'm just trying to build some rapport! AGH SALES GUY!! What is it with these dweebs?
Maybe I'll hit the Momma Bear button by calling an infosec director. Hello. Dan, it's BC with big cyber. Wanted to see if we could book a meeting to unify your security posture. Sounds legit. Can you send me a white paper? Maybe. Do y'all use Microsoft 365? Whoa, slow your roll bud. I'm in charge of data security over here!
I ain't spilling those beans just yet. Take me out to dinner first at least! But- This is futile! Maybe I'll try social selling by changing my job title to cybersecurity consultant on my LinkedIn and posting a case study with a call to action and demo link... Dang only my coworkers liked it. Guess I'll try calling this random senior network architect.
Sounds good.
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