Boost ~ Secret of my Energy™

Boost has launched a campaign aimed at breaking stereotypes around girls and cricket.

The film aims to highlight the perceptions that shape girls while playing sports, especially cricket and encourage them to play the sport they love.

The film features MS Dhoni alongside a young athlete who brings to light the role of talent and stamina in a player. Dhoni walks in on the protagonist playing cricket at a tennis court, with a bunch of boys who comment that Cricket is not a girl’s sport. The girl responds to that with her bowling skills, as she plays Dhoni. Dhoni is impressed by her grit and stamina and asks her to meet him on the cricket ground the next day.

“Boost has a cherished legacy of inspiring kids to work hard, persevere and overcome big challenges with their stamina. With this campaign, we want to spark tough conversations to support talent devoid of gender notions. Boost wants to encourage girls to overcome prejudice with their talent and stamina and play the game they love. This campaign will definitely be the start of the journey on supporting girls’ cricket for Boost.”

[Sikander_]

Ads like this will motivate women to ignore reality.

[Anrai_MMV]

Then please don't decrease boundary line also

[Amru_]

Chalo fir tumhara game dekhte hai. Dhoni ped-