Designing a brand identity for a real client

Rachel Hurry, co-founder of Studio Ardour in South Africa, takes us through the entire branding process on one of her recent projects—a womenswear golfing brand.

Chapters:
0:00 Overview
1:07 About the client
4:43 Strategy
09:59 Creative Direction
19:12 Design
42:32 Presentation

📱 Find us on SOCIAL MEDIA

#brandidentity #brandstrategy #branding #graphicdesign

[apoorvamhalsekar]

We missed you Rachel! Hope you're well. I love learning all about Branding from these kinda videos you make.

[emmanuelebong]

This is one of the best branding videos I've ever watched. You make these concepts into a much simplified format. Thank you. Much love from Nigeria 🇳🇬

[avrahamniv]

I really enjoyed seeing your professional work, and no less important was the full understanding of the client, the listening and comprehension that goes beyond... Very impressive.

[kristophervenegas]

This was so good! Rachel's case studies are some of my favorite videos on the channel.

[Am_ro]

I'm so pleased to hear you go through the same process and struggle before you find the right solution. Often I go through the process of questioning myself, can't find the right font, it can be painful. But have learnt it's about pushing through.

[yashasvi]

I missed you, Rachel glad to see you back. The way you explain everything in simple terms makes me a better designer. And it really makes me understand why you did what you did.
Learned a lot from you, Thank you for educating me 😄
Much love 💜

[leozav]

Wonderful video.

Brilliant logo.

At about 20 mins in I liked the lower case better, and was so happy to see that was kept in the end.

The mockups with the models through the logo looks so chic
Jaw dropped.

😊

[emilysymington]

Thanks for this generous, and witty deep dive into your process. The final design is outstanding! ✨

[ImIkosaeder]

Wow! I thought Identity Case Studies were gone! Glad you've returned!

[Zuhkeydesigns]

@38:40 I JUST experienced a similar thing with my recent project. After spending days trying to create logo concepts for my client, I thought you finally found the one 😂😂 only to wake up one day and HATE IT SO MUCH. I remember having a mental breakdown, feeling so demotivated and like I failed. Then a day or two before the presentation, I sketched the logo again but this time took a complete different direction and wow, loved it, my clients absolutely loved it too!

[thefacesoftaitan]

I love these videos that you make so much and I have learnt a lot from them

[ZingDesigning]

Geez I really love your videos! I love all of flux academy but your videos are what makes me want to sign up for the full course. You explain everything so well, thank you so much!

[WhiskeyThieves]

Rachel’s back and all is well with the world again

[mondemarafane]

Stunning work Rachel, thanks for sharing!!! ✌

[garimabisoi]

This was so incredibly helpful. I feel so inspired and want to jump into the next project immediately. The attention to detail here and the presentation is simple mind blowingly impressive.

Thank you for sharing this! <3

[olenasoloviova]

Happy to see you back! Love your videos so much - following your design process and the way you think during the brand creation is so interesting and inspiring. It helps me a lot, to know that I am on the right track.

[aisourav]

Absolutely amazing experience. And I took a tour to their website and IG. It's great to see when the brand comes to life. ♥

[Ah_Rocky]

Your explanation is excellent, as always❤

[roffni]

I instantly clicked on the like button, before even watching 😅 Your videos are always the best! ❤

[weezyf]

i like it! i wonder if the straight lines connecting the two halves could be softer/rounder. maybe overlapping in the middle a bit