Designing an ENTIRE Brand Identity *step by step*

So excited to share this step by step guide on how I create the identity and marketing of a brand, acting as designer and creative director, working on a project for my portfolio- plus tips on working on logo designs with clients! What to send to clients, brand vision, imagery and more. I hope you enjoy this helpful, fun, design with me video as I create the brand identity for a cafe and bakery!
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MY LINKS

@paolakassa

@paolakassa

where I found mock-ups and images online
Envato Elements
Adobe Stock

like the music?

#graphicdesign #logodesign #paolakassa

xx,
Paola Kassa

[cnzeakor]

I love your design style. It’s so clean and sleek but with personality! That’s the style I want for myself.
I wanna get into graphic design but, I’m so overwhelmed on how and where to start. But, your videos give me so much inspiration. Thanks for sharing.

[angelagratil]

Hi Paola! I just want to let you know that you are amazing. ❤ You inspired me to learn and hopefully become a graphic designer someday. The amount of informations online is overwhelming tbh, but with your videos and the passion to share the knowledge you have gives me hope and motivation to continue. Thank you

[MisssDesiree]

This video was so brief yet clear and comprehensive. Thank you!

So excited to see you reaching 100K!🎉

[rachelle]

this is great, thank you for sharing!

[DURRELL.RASHAD]

Great video, I loved how you described each step of the process so thoroughly & the designs were amazing as well!

[musical_dia]

Yess! A cafe brand, design video!
I can tell it looks so cool from the looks of it!

Love your videos ^^

[gozdjfx]

Your new camera has actually helped in realising of how bad is my sight. Unbelievable guality!

[ten]

Excellent work on enhancing the brand identity, Paola!

[DubravkaLekovic]

this is super super nice video! thank you so much for posting it! good luck!

[gozdjfx]

Great video, really excited about your new works!!!😍

[TheArtOfJerry]

You are reaching the 100k mark, silver plate. All the best to you. ❤❤❤🎉🎉🎉. Early congratulations 👏👏👏👏

[david.a.rieckhofTV]

Thank you for the advice, it was really helpful. Cool illustrations btw 😉👍🏼

[wonderlilydesign]

Such lovely creative work! Thank you so much. I’m learning graphic design because I want to work with logos, but I had no clue how to create branding. Thanks to you, now I have a great idea. I really enjoyed it. If you do any future videos like this, I would love it. And I will be sure to subscribe and try to watch all your past videos as well. As a side note, do you have classes or teach others? Just wondering in case you do. Take care! ❤❤❤

[angelaislamislam]

The video was amazing and of course concise ..Should we follow paper and pen method to put our ideas or we can just directly start making on illustrator as you did ? Which one is better?

[uniwthatgirl]

how do u get the procreate illustration to be vector, mine always turn out so pixelated when i resize them??? I'm sorry I'm new here just subscribed hehe<3

[michayiko]

Hi Paola, great video as always and I love designing with you in background ! I was wondering what type of Camera do you use ?

[nicochan_pe]

I like your make up！❤
Make up tutorial please :)

[abrarkhan]

that's amazing, i really get inspired by you and your work if you need someone for with you as your teammate i'm also a designer so, i would love to work with you,
thank you so much!

[charrose]

What iPad do you have/which generation? 😊 and how did you get the ‘mockup’ option!? 😮 I don’t think I have that in illustrator

[uniquegautam]

Hey! Please give your behance link, Very helpful video!