The Truth About the Expanding Empire of Uniqlo

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The Expanding Minimalist Empire of Uniqlo

You probably saw UNIQLO before on Novak Djokovic or Roger Federer, but did you know that its founder - Tadashi Yanai - is Japan’s richest man, with a net worth of $17,8 billion?! Or that the day the brand opened its store in Seoul in 2001, it netted $1,16 million of sales in a single day?

Although UNIQLO was originally founded in 1949 in Japan as a textiles manufacturer,‘the first UNIQLO store opened its doors in June 1984, proving the success of the « SPA » manufacturer retailer model controlling the entire process from product planning, production, distribution and marketing. UNIQLO enjoyed (and continues to enjoy) superb growth by providing high-quality casual wear at remarkably affordable prices for men, women and kids.’

Many of you would have heard about this brand just seconds ago, but what is the secret behind this brand’s sharp rise? Despite high competition from brands like Zara, H&M, Gap, Forever21, and many more, Uniqlo has managed to secure a large portion of the competitive fast fashion retail sector in no time.

In today's video we look at The Expanding Minimalist Empire of Uniqlo...Keep watching to see uniqlo, uniqlo history, uniqlo haul, business of uniqlo, history of uniqlo, uniqlo business model, uniqlo story, story of uniqlo, uniqlo documentary, strategy of uniqlo, uniqlo issues, strategy of uniqlo explained, startup success, story of uniqlo and tadashi yanai, and uniqlo business.

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