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Is V-Shred Just One Big Scam?

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This week I received multiple requests to make a video on V-Shred.
"V-Shred is lying and people still buy it!"
"V-Shred are a scam"
etc
So I looked into some customer reviews on platforms like Trustpilot and the Better Business Bureau, to look at complaints lodged against V-Shred and their overall review score.
I also watched some of their adverts discussing things like "hormonal misfiring", "metabolic confusion" and "broken metabolism".
It is quite hard to dispute their content with science, because their content itself isn't really about science. V-Shred very rarely discusses actual scientific studies and when they do, they just say things like "a study published in 2013", they don't actually cite papers or go into detail.
So instead of discussing science with V-Shred, I thought I would discuss marketing.
However, if any of you actually want to talk about the science of what they are discussing (in this particular advert I used, it ended up just being calorie cycling and V-Shred only briefly mentioned an old, more favourable research paper. They didn't acknowledge any studies that discussed why calorie cycling probably isn't a surefire way to get results when everything else fails).
Any questions? Ask away!
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