Using the Psychology of Influence with Brian Ahearn

Brian Ahearn specializes in applying the science of influence in everyday situations. He is one of only a dozen individuals in the world who currently holds the Cialdini Method Certified Trainer® (CMCT) designation, and he teaches the psychology of persuasion and influence as it applies to sales and other aspects of our lives.

He's the author of Influence PEOPLE, which was named one of the best influence books of all time by BookAuthority. He followed that up with Persuasive Selling for Relationship Driven Insurance Agents.

Episode 53 of Opinion Science, Released January 3, 2022. Produced and hosted by Andy Luttrell.

In a lot of ways, our conversation follows up on my interview with Robert Cialdini from earlier this year, so be sure to check out Episode 37: Influence with Robert Cialdini.

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Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.

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