Taking the Pain out of GTM Systems Enablement - Dan Giovacchini

Enabling revenue teams to use the systems we build and maintain is a huge part of our job as revenue operators. Unfortunately for us, it often doesn’t work very well.

We create documents that no one reads.
They sit in knowledge bases that no one visits.
We're repeatedly interrupted by Slack messages from confused users.
We're forced to send Chatter reminders asking people to PLEASE follow the process for the 500th time.

Today’s guest thinks that there’s a better way to do software enablement, and he founded a company called Tango to deliver on that promise.

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*Thanks to Our Sponsor*

Many thanks to the sponsor of this episode - Knak.

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*About Today's Guest*

Daniel Giovacchini is COO and Co-Founder at Tango, a tool for creating how-to documentation and software walkthroughs that drive digital process adoption.

*Key Topics*

[00:00] - Introduction
[01:52] - AI and changes in the tech market
[07:12] - Two approaches to enablement
[11:22] - Building a minimum-lovable product
[21:23] - Bottom-up monetization
[31:05] - Learning in the flow of work
[38:03] - The knowledge management stack
[41:36] - Role as COO

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*Thanks to Our Sponsor*

This November, MOps-Apalooza is back in sunny, Anaheim, California, and it's going to be the marketing ops event of the year, packed with hands-on learning from real practitioners.

This is the only truly community-led tech-agnostic MOPS conference out there. It's got the best speakers, the best networking, the best social events, and maybe even a trip to Disneyland. This isn't your 50,000 person tech company conference. It's an intimate gathering of folks who are in the trenches every day.

Registration is capped at 700 attendees, and tickets are going fast.

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