Facebook Ads Targeting For LOCAL Businesses

Want to know how to set up your Facebook ads targeting for local businesses?

Facebook targeting for local businesses is very different to targeting for national and international businesses.

Local businesses have much smaller potential reach because of the limited population size in their area of operation.

A lot of Facebook advertisers targeting local areas, don't take this into account and use Facebook targeting options that are too specific.

In this video I show you exactly how I approach Facebook ads targeting for local businesses and how to get the best results possible.

OTHER RESOURCES:

#facebookadstargeting #facebookadslocalbusiness #facebookads

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[BenHeath]

Thanks for watching guys! Let me know what you think in the comments :)

[briannolan]

Ben, thanks for this video. I learned a lot in a short amount of time. Many of these instructional videos on YouTube are just so lengthy, they lose my attention. This video is short and sweet and gets straight to the point. Thank you for making this video. I have a niche service that I offer and I'm going to follow what you explained in this video and see what happens.

[AaronTrainerFit]

For lookalike audiences - I’m a personal trainer, I will NEVER have thousands of customers. My clients stay with me for years. Could i do a lookalike audience for leads I’ve generated through FB lead ads? Because I may only have 15 clients at one time, but I have hundreds of past leads that never became clients or that used to be clients. Would that work or still not enough to base a lookalike on?

[רוניבון]

Hi Ben, you helped me a lot with this video!
I have a question that is not related to targeting but related to local business ads-

Is it okay sometimes to run ads of my restaurant, without giving a discount? But just to remind my audience with a picture of the food and a simple copy, can it still bring customers to the restaurant?

[danielezabrini]

Great video Ben! I always take home the best FB ADS advice from your videos. So helpful! Cheers

[gfanslow]

Hi Ben. Great content. I'm wondering whether dropping pins always can only be done manually, or whether it's possible to upload a table of addresses or lat/long coordinates. Thinking for example of how a national chain could approach location based targeting.

[cdder]

Quick Question Ben - For a local business should I choose "People living or recently in this location"? If not, what should I use?

[eddiehewitt]

Great stuff - cheers Ben!
You seem a lot more positive these days about the "Detailed Targeting Expansion" feature...
For national and international campaigns - do you recommend turning that feature on for EVERY Ad Set? (eg. Warm Aud, Cold Auds, Lookalikes, etc).
Cheers, Eddie

[robertpinsent-ai]

Hey Ben. I run ads for local gyms successfully but the main issue is a steep incline in lead costs after the audience hits high frequency. I switch up creatives and copy a lot but its still a struggle. We rotate between a men and womens campaign each month. Any tips?

[sampalumbo]

Awesome content! Thank you, sir! I appreciate your videos. I learn a lot. thanks.

[bossmedia]

Hi Ben I have a question: I'm a wedding photographer and I try to target engaged couples in my city. But the targeting for engaged couples in this area is no bigger than 3400 people. I tried adding nearby cities but engaged couples in the area will be about 3700. I don't want to target just any couples who might not even be engaged or who are married already. So what should I do?

[stevesongrealestate]

I am targeting the Chinese-speaking audience in Toronto, Canada. Both the ad and Facebook lead form are written in Chinese. I specified location and language settings. The potential reach is around 85, 000. It looks like a little small. How can I do this?
Thanks.

[lopeza]

Ben, if your local business is women only (gym) and the 18-65 year olds within say 12 miles is only 55, 000, would you open it up to men too, and just rely on the copy to ‘target’ women?

[hussainmohammad]

Am from NYC an operate an cell phone store. You might already know its an heavy competitive market. 250, 000 people is hard to advertise... Help out please

[jo]

What would you say the age range should be roughly if I run a soccer business specifically for goalkeepers? 18-65+? And would you suggest adding a potential location if I have a friend in that specific state/area?

[wonsinc]

Hey Ben, what if my local business population is 3 million. Should I go for 1% or 10%. And when are you going to release a program that we can purchase and if you already have one what is the link ?

[authenticdirect]

Hey Ben, question: do you think I could reach out to hotels and do Facebook marketing for them, or what service would you recommend to offer for Hotels?

[rideoutmarketing]

What if I am advertising for a local nail salon in a large city? For example there are so many nail salons throughout the city that there won't be very many people that are going to be willing to travel from the north end of the city to the south when there are a bunch of nail salons in the north end of the city. Same question applies to a barber shop. What do you suggest?

[ekeminiekong]

Hi Ben, what's your reasoning behind the 250k figure, I'm don't understand why it's necessary to remove detailed targeting just to hit that number when my business won't serve most of those people anyway. Won't I just be paying for ads to be seen by people I can't serve?

[Sarkisbeauty]

How to target to italians who live in spain?