3 Ways To Target Your Ideal Audience In 2024 With Facebook Ads

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Hey! If you’re new to the channel, my name is Nick Theriot

I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority are e-commerce!

3 Things Your Facebook Ad NEEDS To Have To Succeed

In this video, I will reveal the three crucial elements your Facebook ad needs to have to succeed.

Join me as I walk you through these essential components and explain why they drive engagement and conversions. Discover the key strategies, tips, and best practices to optimize your Facebook advertising and maximize your ad's effectiveness.

Don't miss out on this valuable resource that will transform your approach to Facebook advertising and help you achieve remarkable results.

#Facebookads #facebookadvertising #facebookmarketing

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-Nick Theriot

[ejwktll]

Does anyone see downgrade in FB Ad performance? High CPC, 80% of traffic - bots

[miclover]

Thank you! This has helped me understand targeting so far

[SocialwithRocki]

Love all of this implementing now... will report back!

[jakobp]

Hey Nick absolutly amazing :) Thanks, but I have a small question regarding Facebook strategy. I have 10 different creatives in the CBO, plus 2 more DCTs. If I now want to test completely new creatives with new angles, do I create a new CBO? or do I just add them to the other 10 videos when broad targeting? Thank you

[flyro]

Hi Nick, thank you so much, I got so much Value 🙏 from this video
Thank you again

[wijdanedazir]

Hey Nick, thank you very much for this video. I have a question : We are a clothing brand operating in Europe with primary markets in France, the Netherlands, and Belgium. In terms of advertising strategy, would it be more effective to create separate ad sets for each country, considering both broad and narrow targeting? I'm experimenting with various creatives and utilizing ad set budgets. Do you have any recommendations on how to structure my campaigns for optimal performance?

[des]

Advantage + Audience says suggestion as an option. Does it hurt to give it a suggestion? or is that going to limit it and cost more? Your thoughts on using suggestion?

[mrpickle]

absolutely BRUTAL out there in FB land right now... BRUTAL

[lsvmsrk]

Hi Nick, thank you so much for providing so much valuable content.
I need to confirm something.
1. How many ads will you add to the Main Ad sets?
If I have 12 winning creatives, should I split them into 2 ad sets or can I put all 12 creatives into the same ad set.
2. If I sell a women's clothing brand, tops, pants and skirts, should I do separate campaigns? Or can I just use one campaign?
3. Should videos and single images be placed in the same campaign? Will Ad sets that include videos be more advantageous?
4. Now I can't get the post ID in DCT, is this the same for you? Will Main Ad set not be applicable in the future? If the new account does not have a winning ID, can it only do DCTs?
I'm sorry to bother you like this!

[Herohype]

Hello, thank you very much for this video, I have question: If I sell different kinds of products on the same page, will broad targeting on each post work well? If I sell different types of products on the same page and want to target different audiences for each post, will the algorithm be able to recognize this?

[Ali_Gorna]

Hey Nick, I have a question regarding DCT..

Let's say my winning AD is a carousel add. With. a hook on all picture then different color variations as a carousel, let's say 5 pictures for the winning ad... How would you DCT that winning ad? Create a DCT 1 Carosell with a new images, but would you do it as a single image or a carosell? If you do carosell would u do a separate adset + dct for each carosel? Otherwise I don't see it working, as I would spit out 15 pictures into 1 adset to test 3 different variations of 5 picture carosel. Hope my question is clear enough

[reekoup]

Hello Nick, I manage a pre-workout brand and we figured out that 97% of our customers are gym/weight-lifting people, should we use Interest Targeting to weight-lifting people or use Broad ? We have a small budget and struggle to scale past 100+$ a day even tho we spend a lot of time on creative production and testing (we have 3 video editors available in our team atm)

[DiXu-whcf]

this video is amazing! thanks! After I start running ads, I receive a lot of messages from agencies/ consultants, alot more than real customers. I assume it's because they want to offer service to me so that clicked my ads and facebook assume these are my customers. Does this mean that facebook will keep targeting these people instead of real customers? how can I avoid this? thanks so much!

[adam-nbqw]

hey nick, killer content as usual, just a question, we are selling phone cases for iphones, our ad creatives mostly focuses the material of the phone case and its properties but not really "iphone". a problem we are facing is that we are getting a lot of traffic from non iphone users, we also have some iphone models that are out of stock that people are asking about. do you recommend using "Specific mobile devices & operating systems" in placements to show the ad to people with the specific phone covers that are still in stock. the reason why don't consider doing this from the audience is because i can only target "iphone" which is still a bit broad to me and fb still seems to go beyond this.
so what is your take on this ?

[AnimeBlitz]

Some people recommend using interest targeting for a short period of time and then transitioning to broad targeting. This approach can help the algorithm achieve good results quickly. What do you think about this strategy?

[mohitjaind]

Hi Nick my business is regarding custom products and my Target Audience is businesses and owners like restaurant, cafe, salons, etc. My question is will the broad targeting work or good for me?

Thank you

[lsvmsrk]

If I sell dresses, when you say we should focus on 1-3 ads, do you mean 1-3 different products, or 1-3 different creatives for a best-selling product?

[DUTY]

Why my fb ads playing more in outside area then the targeted area ?and i am doing open targeting.
and can you give me idea for small medical clinic how to target right audience sir?

[charleswillcock]

Very good, the hardest part of watching content created in America is the difference in pronunciation of words such as "niche marketing" which in the UK is pronounced "neech marketing". That as side a great explanation. Many thanks for sharing.

[datomtiulishvili]

For example, if I create a post and run a broad audience campaign on Facebook for one week, and the results are good but the campaign is over, if I run this campaign again on the same post, will the Facebook algorithm remember what kind of population was interested in this product?