Google Analytics 4 Set Up & Conversion Tracking (Complete Beginners Guide)

Google is retiring Universal Analytics in 2023 and replacing it with Google Analytics 4 (GA4), so now's the time to get set up with GA4 in preparation for the transition.

In this video you'll learn how to set up GA4, how to configure conversion tracking, and how to set up your Facebook ads and Instagram ads so you can track your conversions inside GA4. That includes the ability to see which campaign, ad set, and ad a user came from before converting. All right inside GA4.

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00:00 - 00:53 - Why You Need To Upgrade To GA4
00:54 - 2:43 - Step 1: Set Up Your GA4 Account
02:44 - 09:16 - Step 2: Set up Google Tag Manager
09:17 - 22:40 - Step 3: Configure GA4 Conversion Events
22:41 - 25:55 - Step 4: Add UTM Parameters to Your Facebook Ads
25:56 - 31:16 - Step 5: Set Up Cross-Domain Linking
31:17 - Step 6: Viewing Your Data in GA4

#facebookads #googleanalytics #marketing #analytics

[WilliamTozzo]

Hi Andrew! I’ve been a math teacher for 25 years, so I know good teaching when I see it. You do an extraordinary job of teaching this very difficult topic for many. Thank you so much I’m your newest and biggest fan.

[antarbo]

you are really making this seems as smooth and as easy ; thanks a lot man

[ztownmedia]

It's crazy how you answer all of my questions in each of your videos. Every video from start to finish (literally) is valuable information, and no fluff - Thanks Andrew!

[collinsiegel]

You are the best thing that's happened to be this week! Very helpful, thank you sir.

[itsalexmena]

Hi Andrew, I'm a fellow Australian! Just wanted to let you know this is by far the most informative, straight-forward GA4 setup video I have seen to date. Really well thought out and presented. I run an Online Course Growth agency and appreciate how much effort you have put into this video. Thankyou

[WorldTravelWalkingTours]

Hi, I was trying to follow your video and you have great instructions but the is no more GA4 configuration and Im super confused how to set it up with just Google tag or an event tag

You literally made me 10k with just this video alone. I was totaly hopeless with how I should track festival tickets sales for my client, cause facebook pixel is really a thing of the past. Thank you so much for this you earned a new sub. I owe you one mate

[ProductiveGeneration]

Awesome thank you, will try this tomorrow!

[fabianlang]

Complete Beginner here. Your video ist the best I have found yet and I watched a lot. Thank you so much for the tracking series!

[Martin-pgwx]

Thank you for your video! Really good information

[LaiUP]

Thank you. This is very comprehensive, but
Is there an error at around 24:11?

[susieking]

This is the BEST video I have found on this sort of stuff. Amazing and easy to follow. I've implemented everything on this video and you identified all the problems I have with cross domain purchases. Would be great to have a video on how to clean up your Google Tag account with all the old tags in there from UA. Too scared to touch these.
Thanks for this video, Andrew.

[JamesCarter-ry]

This is easy to learn. Thank you. I have one question, any good solution to move my old annotation files to GA4?

[aryankita]

What is the alternative of Google Tag Assistant?

[risereign]

hey andrew great video thank you. quick question. Do you have to manually add the placement as the "campaign name" for each ad? So this in theory wouldnt work for dynamic ads that are showing accross multiple placements?

i know thats not ideal because the creative should be optimized for the placement but i just want to clarify.

Thank you!

[PhaniNirola]

Hi, Andrew great insights...could you please make a video on how to set up conversion API through Google tag manager..

[KhurramChaudhryEducator]

Very informative and helpful for beginners. I look forward to seeing advanced videos on integrating GA 4 with Google Tag Manager, Google Ads and Google Optimize. A lot has changed and a lot is still changing.

[alantuttphotography]

Extremely easy to follow. Thank you for posting this! I had used Google AdWords many years ago, and knew that things had changed dramatically, so for me, I'm essentially starting from scratch again. Now to look to see if you have any videos on ad placement strategies, such as PPC text ads vs. display ads vs YouTube video ads, etc.

[WeTrainSmart]

HI Andrew ! Indeed an informative video.
But I have one case based question - In my case I want to track medta ads data in GA4. But on my ads links takes the user to the whats app. How to setup whatsapp as a stream or How to do that ?

[elleummen]

Very helpful and easy explanation. Do you have any updated video for annotations in GA4?