How to Set Up Google Ads Conversion Tracking [Updated for GA4]

You need to set up Google Ads Conversion Tracking with GA4 Now! Google Analytics 4 is easy to use for Google Ads conversion tracking.

In this video I am going to show you the step by step process on how to set-up the goals that you currently have in your Google Analytics Universal profile to also be in your GA4 profile using Google Tag Manager.

#googleads #googleads2022 #ga4

Get more support from Aaron:

[mailsonjosedasilva]

Thanks a lot Aaron, it really helped me

[camilleasmar]

Hey Aaron, thanks for the great and very helpful content. I have a question: is there any way to add a monetary value (i.e. the value of a purchase) to the GA4 event, so that it shows up on Google ads? That would really help to properly estimate Ad ROI.

[skptnbj]

Straight to the point. Thanks for sharing. Is there any recommendable app to migrate from annotation data from UA to GA4?

[sukawatkeratimanoch]

Thank you for the video. When you set up a goal in Google ad, do you choose primary or secondary? and what do you set up a conversion value for a service business you cannot tell. Thanks again

[sebastiankuzma]

Hello Aaron,  

I've found your profile recently and I love watching every one of your videos(so educational).  

Also I am not really sure if I understood, but if we connect GA4 form submission conversion to Google Ads profile it would count all form submissions on our website(include organic conversions) as a conversion from our website, right?

Thank you for answering and I wish you a great day.

Sebastian.

[augustomoradiaz]

Thanks for the video Aaron, I followed all steps. Everything seems to be fine during the whole proccess but the performance max campaigns are not registering these conversions.

[fennasolvia]

So informative👌 How can I add annotations in GA4?

[Claymore_]

Now that GA4 using data driven attribution model, would you recommend using GA4 conversion import or Google ad conversion tracking for ad campaigns?

[amatuer]

Thanks for this video, very helpful. Question: I am at the 8:28 mark and I am trying to make the triggering event a "purchase" . I cant find it on the list of trigger types, can you help me out please? Thank you

[lawbinson]

Is there a way to pull offline Conversions from Google Ads (ex. Import from Clicks and Calls) into Google Analytics 4?

[castrok]

Hello Aaron, you didn't mention if we need enhanced conversations. Is it necessary to enable it?

[Meshaun]

Hi Aaron, I followed your steps and I'm stuck at the seeing the Google Tag firing up. I am trying to check how a click on the WhatsApp chat button on the website converts. GA4 already adds this as an event on the GA4 dashboard. I am stuck at the place where you added the Event after the Configuration tag.

[alantuttphotography]

Do you have any videos on how to actually SET UP the conversion code on a website? For instance, is there a plugin for WordPress that will integrate with Google Ads to track activity on the website? Google's website seems to assume that a developer is setting this up and doesn't seem to have an option for non-techies.

[seank]

*do you need to set this up for Google shopping?*

[themarketingbucketagency]

Hi Aaron, We have come to a problem with one of our clients where Tag Manager does not give us the option to install the tag for GA4... only gives us the option to ad events and the google tag. Have you found this on accounts you manage and can you recommend how to solve?

[alternative-mgtow]

Beware of the preview function in GTM. Testing this will still fire off live form fill outs so if you are doing this for a client, make sure you call them and warn them that they will be getting false leads sent to them temporarily.

[qualityhardwood]

I'm on day two and the conversion event still doesn't appear in GA4. No idea what to do lol

[nematelismarius]

Hey Aaron I'm still using my google analytic AU for my Shopify store. I think my google analtics AU linked to google ads are still able to track conversions on google ads. Not running ads at moment. just want to set up before i do it. So I'm wondering or its necessary to set up conversions in google ads true GA4?

[saranardo]

For conversions actions, do you use Google Ads Conversions or conversions imported from Analytics as primary conversions for optimizing campaigns? What is the best practice?

[samanthahackett]

Hi Aaron, i've been looking a quite a few of your videos thanks. I'm wondering is it still important to use negative keywords in a Google Ads campaign to save money or is that no longer necessary?