The 4 Most Common Buyer Types In Sales And How To Sell To Them

In any sales situation, there are 4 common buyer types that you’re likely to face. And, contrary to most old sales methods, you CANNOT sell to each of them the same way. Instead, watch this video to discover Dan’s breakdown of the 4 most common buyer types in sales and how to sell to them using these unique and different sales secrets and strategies.

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This video is about The 4 Most Common Buyer Types In Sales And How To Sell To Them

[DanLok]

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[garryooi]

4 buyers :
1. Cheap buyers : buy based on price, discount. They want good deal. They enjoy being smart.
2. Difficult buyers : they don’t buy. They are challanging you. They are energy drainer.
3. Sophisticated buyer : they buy for value. You provide info, they make decision. Tell them what your product don’t do. Flaws of the product. They are intelligent, stay away from sale tastic.
4. Affluent buyer : they buy based on feeling, emotion and convenient. Sell them solution, save time. Affluent wants status, luxury. They want augmented product.

[ossen]

*Remember: You are not selling, you are creating value for your customer/audience*

[nicola-socialmediasuccess]

I will focus more on identify the type of every buyer 💪

[Bella_B_]

Great distinctinction. My biggest takeaway is that the way to handle sophisticated buyers is to build trust by pointing out flaws or limitations of the product (instead of using exclusivity or scarcity like you would for affluent or cheap buyers).

[AnthonyWabo]

There’s no bigger pleasure than converting a difficult buyer. What usually makes them difficult is them being uninformed or prejudiced instead of actually being knowledgeable.

[bryanobaez]

Dan Lok charges $5k/hr

$5000/60 = $83/minute

$83x10 = $833 Worth of value in the one 10min video and I can come back an rewatch whenever.

Thank you 🙏🏼

[marleen]

👍 I've been watching these video's for a while now. And had my first experience with a cheap client. He didn't even want to pay for the program and apps needed to do my work properly. I was like 'nope I don't work for free!' But he still wants to be #1 on Google for free. I said Good Luck with that. Thank You, Dan Lok 🇳🇱

[bijouxartjewelleryundkunst]

I had all of these types of customers. The first and second type thanks to this information I know now to avoid and it's better to right away tell these type of customers that what I am offering isn't for them. It's much better to do that to avoid potential problems. Now I know that the third and fourth type don't need discounts. Identifying the types of customers is essential.

[TheArtOasisStudio]

Great explanation video Dan!. I have found that many cheap buyers are also difficult, and vice-versa. In the beginning of my business, I attracted a lot of those! I've learned to understand how to serve, and communicate with sophisticated and affluent buyers. In my business I usually screen clients over the phone before I meet with them, and can pick out what type of client they are going to be. But I would love maybe a follow-up video, of how to quickly assess what type of buyer your potential client is.

[aizamalubag-rondera]

Hi dan lok...i am a super fan.. because of your videos i am very much excited to start my business..sophisticated buyers and affluent buyers...that's what i choosed..i can sell emotions and value

[PatrickCogen]

You have to share as much value as possible. It's the number one thing I focus on on my youtube channel as well!:) Keep up the great work Dan!

[bernadettechama]

I love how you've laid out how to sell to affluent buyers. It just makes so much sense....👏

[austinwachira]

Cheap, Difficult, Sophisticated, Affluent. Thank you, Sifu 🙏🔥💯

[ChristineLoveridgeCoaching]

Thank you Dan. You're the greatest. Thanks for these tips. Definitely going to help for my book and my channel. Namaste :)

[aizamalubag-rondera]

Watching this video makes me realize that BUSINESS is FUN and EXCITING..seemslike i found what i am looking for...thanks dan lok

[levoyageur]

Dan, you are right difficult buyers are time consuming and stress increasing.
I had to deal with one of them today, and didn't get a deal yet. . Thx for sharing

[irischannel]

U r the best Mr. Dan . Am glad tht i found u in utube channel. And i can application those all videos in my real life as a marketing. Thanks a lot

[sefdiyuliardi]

I dont know the type of my customer but i know it right now! That really make sense why sophisticated customer just want me to provide another information and then building their trust. Then boomz!!! They put their money on company i worked on! Its very fun that i know the type of my customer. Thanks sifu!

[Wafushoppee]

Thanks.. this will be very helpful to me when I eventually start up my own business