“I’d Rather Eat Salad Everyday For The Next Year…” | Dragons’ Den

Matthew Statham wanted £150K for a 15% stake in Autoblaze, a wood-burning stove ignition system. The combustion unit ignites the fire inside a wood-burning stove at the flick of a switch (or remote control), so there’s no need for kindling and matches. The consumer simply loads dry logs in front of the air jet, closes the door, presses the remote and the 5-8 minute lighting cycle begins.

Some of the links in above are affiliate links, we may earn a small commission if you click through and make a purchase.

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

#DragonsDen #PeterJones #AutoBlaze

[CallieR]

Matthew handled questioning (& insults) very well, good on him. Not a trace of defensiveness

[b-dogs]

If PJ is having an off day, he’ll make sure you’re coming along for the ride

[matthewbell]

Peter: “I’m bored”

Matthew: “In that case let me tell you about European legislation”

[mattleuty]

Can't believe how disrespectful Peter is. Some multi million pound business's are boring but they still bring in the money!!!

[GodotOfficial]

I bet Peter wouldn’t have found it so boring if the entrepreneur offered him shares in his other businesses

[all-caps]

Peter can be so unbelievably rude sometimes, I couldn’t imagine pitching in front of that Peter Jones

[GrimmMaggot]

Peter: this I so pointless, it's a fan to light a fire
Also Peter: I have a bath at home I can fill by pressing a button on my iPad, I don't really use it

[hennrs]

Would look lovely in Touker’s office space.

[branniganbailey]

Peter "I'm having a bad day"
*crushes someone's dreams in seconds*
"Ahhh, I'm glad to relieve the stress by breaking you"

[Pocket-AA-Pro]

The dragons don’t see the benefit here for typical customers when it’s easy for them to start a fire just blowing on the logs

[nigelwilliams]

Peter was very rude. This guy didn't rise to the bait though, he was very intelligent and pleasant. By the way Peter, there's nothing wrong with eating salad every single day.

[MrMakeDo]

I love how the dragons force someone to disclose information they really feel will compromise their business and then declare themselves out.

[Simp_Dixon]

No thanks, my butler does a fine job lighting my log stove

[iamlegend]

If Peter found the product / pitch boring then declare yourself out. Simple. Going on and on about it won't magically make the product less boring to you will it. He doesn't really need a wood burning stove when he has a mansion in the heart of London.

[TheJensss]

This has a huge potential in other markets were wood stoves are more common. I live in Norway, and I heat my whole house with a wood stove every day for 8 months of the year. This solution combined with an automatic feeding system had been a complete game changer.

[samblake]

My two habits are not only watching these every day back to back but now googling EVERY company afterwards…and like this one, most are out of business now.

[hughm]

If only Peter could hear Evan's witty puns, he wouldn't have treated the entrepreneur so coldly.

[lj]

Why is Peter so upset? He's a millionaire who gets PAID to listen to potential business investment opportunities whilst promoting himself and all of his own businesses at the SAME TIME! There's no pleasing some people.

[knuckalar]

Define boring Peter, his favourite investment reggae reggae sauce that he never stops talking about could be described as boring as it’s just another sauce

[mikesutton]

Peter Jones would find 10k on the floor and complain its litter