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What have you done Jaguar
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What Have you done @jaguar 😭
A Leap Backward?
The iconic Jaguar logo, once a dynamic symbol of grace and power, has been tamed into something... much less thrilling. Gone is the fierce, leaping predator that captured the brand’s essence. In its place, we now have a static, over-simplified silhouette that feels more "stock graphic" than "luxury automotive." It’s almost as if Jaguar wanted to ensure we could forget what made their brand stand out.
Minimalism can be powerful when done right, but this isn’t it. Instead of sleek refinement, the new design feels like it’s been stripped of personality and charm. Jaguar wasn’t just a car—it was an experience, a lifestyle, a roar of individuality. This redesign doesn’t whisper sophistication; it mutters corporate cost-cutting. Where’s the energy? Where’s the leap?
Rebranding is risky, and while fresh ideas are essential, some classics don’t need a redo. The new logo might work for a tech startup or an app, but for Jaguar? A brand synonymous with legacy and style? This feels more like a stumble than a leap forward. What do you think—was this a design misstep or a misunderstood masterpiece?
A Leap Backward?
The iconic Jaguar logo, once a dynamic symbol of grace and power, has been tamed into something... much less thrilling. Gone is the fierce, leaping predator that captured the brand’s essence. In its place, we now have a static, over-simplified silhouette that feels more "stock graphic" than "luxury automotive." It’s almost as if Jaguar wanted to ensure we could forget what made their brand stand out.
Minimalism can be powerful when done right, but this isn’t it. Instead of sleek refinement, the new design feels like it’s been stripped of personality and charm. Jaguar wasn’t just a car—it was an experience, a lifestyle, a roar of individuality. This redesign doesn’t whisper sophistication; it mutters corporate cost-cutting. Where’s the energy? Where’s the leap?
Rebranding is risky, and while fresh ideas are essential, some classics don’t need a redo. The new logo might work for a tech startup or an app, but for Jaguar? A brand synonymous with legacy and style? This feels more like a stumble than a leap forward. What do you think—was this a design misstep or a misunderstood masterpiece?
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