Mark my words, Jaguar will go bust.

What is it with the modern advertising industry and big corporate companies? Think Jaguar. Think of the E-Type. Think of the powerful logo on the front of the car of Inspector Morse. Of a really great British brand.

Well, okay. It may now be owned by the Indians, but have a look of what the modern advertising industry have done. This is the new logo. I don't know what it stands for, do you?

And the advert showing some sort of almost non-human figures walking through a door without even showing cars. I'm not quite sure what they're saying, or what they want to do? Strikes me as being another Bud Light moment.

I predict Jaguar will now go bust. And you know what? They deserve to.

[RT-mmrq]

Jaguar.
Appealing to the .03 percent who think they're the 30%.

[EricaMTB]

They're about to release the LGBTQI+ Type

[PeterGriffin-lhwp]

This is an absolute disgrace. Complete destruction of an iconic brand.

[wickywills]

Dude buys a Jag a week ago and feels like James Bond. Today he's wondering why people are calling him RuPaul

[ShadowReaperX]

When the marketing team 'mishears' "You need to focus on the Trans mission"

[gravemind]

It's Draguar now and yes they're finished.

[christianjohnhill]

Imagine working for Jaguar with a mortgage and a family to support and you see this.

[fg]

From America....I agree, we as a nation are sick of this woke sh*t!!

[jaz]

I thought it was some gay clothing brand at first

[davidpar]

Jaguar’s stick shift is now located in the middle of the driver’s seat.

[Sakletaren]

"Everything woke turns to shit" - Donald J. Trump

[P.L.U.S.]

I want a jaguar but can't afford it.
Then this ad showed up, i don't think i wanna be able to afford it.

[ScouseHouseClassics]

You'd think we were an African nation watching the ads

[mickhardstaff]

Go woke, go broke the same scenario as Boots . Bye bye.

[RobOnMotors]

I said this, this afternoon. They're doomed.
Going fully electric was the fall but this is the nail in the coffin.

GO WOKE. GO BROKE.

[clarencehoover]

The new logo looks like two macaronis. Are they a pasta company now?

[stephenhardwick]

As Jaguar WAS an iconic British brand, I am sure the plan is to destroy it.

[grahammitchell]

What a pitiful state of company that designed and built the E-type humiliated.

[AnyFuleKnoThat]

My Mother worked for Jaguar back in the 70's, This is NOT Jaguar, they lost there status when sold.

[andreashaynes]

An absolute travesty!!! What is happening to our once wonderful nation!!! 😢