FIRST LOOK: Jaguar Type 00 concept - bold or barmy? | Electrifying

#jaguartype00 #jaguar #electriccars

Jaguar has never shied away from making headlines, but in its 90-year history, it's arguable that nothing it has done has sparked as much global conversation as its controversial rebrand. After unveiling a new brand image that redefines what Jaguar represents in the 21st century — quickly racking up millions of social media hits and driving a surge of over 1300% in online searches for "Jaguar" — the company has once again broken the internet by finally revealing the first car in its transformation into a luxury electric vehicle manufacturer. An all-electric GT priced at more than £100k, shown in two bold colours: Miami Pink and London Blue — the former reflecting the Art Deco surroundings of its unveiling at Miami Design Week, and the latter drawing on Jaguar's British heritage.

The Type 00 concept, which we first encountered during an exclusive briefing at Jaguar Land Rover's Midlands headquarters a few weeks ago, offers a bold glimpse into the direction Jaguar is taking for this reinvention. It’s clear that this is not a car for the shy or retiring. The first images of the Type 00 — pronounced “zero-zero” and symbolising zero emissions and the new dawn of Jaguar’s next chapter — reveal a daring pink vehicle.

The design language Jaguar is using for the first of its trio of electric cars, set to debut over the coming years, was described by Chief Design Officer Gerry McGovern as: “exuberant modernism.” And looking at the car, it’s hard to argue that they haven’t nailed the brief. With its front hinged butterfly doors, elongated bonnet, sweeping roofline, and fastback profile, the Type 00 exudes drama.

Flush surfaces lend it a slightly brutalist aesthetic, and the rear features a Polestar 4-style glassless tailgate, with cameras discreetly tucked under brass plaques on the sides. These plaques are adorned with a two-dimensional Jaguar Leaper, marking the debut of Jaguar's new branding elements on a vehicle.

The Type 00 is a significant milestone for Jaguar, in more ways than one. Join Ginny as she reveals everything we know about it so far.

Are you a fan, or is this a bad move from Jaguar? Let us know in the comments below.

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Our reviews are written by some of the most experienced reviewers in the business and will even help you find the perfect new or used car.

[elephantselephants]

Lady Penelope will love it but I’m not sure that Parker will enjoy driving it

[martinandcarolyn]

A car designed to be sold & driven in LA and Dubai. Can't see it getting on so well on the UKs pot-holed, twisty streets & lanes

[usmanmahmood]

Looks like a sort of Art Deco Batmobile

[Luigi_Vaz]

hmmm I'd say it looks more of a Bentley concept car than a Jaguar

[supersonic]

Jaguar had such a good head start in the EV game with the I-PACE... and they failed to build on that success. 🤷🏻‍♂️

[machnefan]

Actually, I think it looks pretty good. Maybe like a 21st century Lagonda.

[davedavidh]

I think a lot of people will stare at this car as it gets stuck on a speed bump and blocks the street.

[Magic_Toaster]

It looks like the first concept car that a car design student would make with the long front end, tiny windows and small back end. If this comes to market, it'd look nothing like this due to safety standards. This feels like some fashion show where people are wearing safety cones, large plastic bags and other crazy things that you'll never see in public.

[TheCreativeLlama]

I don’t hate it honestly. In a world where we keep complaining about everyone creating the homogenised SUVs and rounded cars (Mercedes), this gives us something different to look at. Will it be successful? Who knows. But I agree it’ll have a similar impact the cybertruck.

[madingthree]

They've out-low-poly'd the Cybertruck... how is that possible

[macjim]

Copy nothing, eh? So why are the wheels round?
The rear quarters look like a RR or Bentley coupe so that’s not new.

[usaverageguy]

Ugly as a Cybertruck. A car for Cruela Deville.

[stephenwensley]

I’d say its an exact copy of the Rolls Royce spectre if made by poundland

[ISuperTed]

Key word is Concept, it won’t look like that in production. Personally I like it as a basic shape.

[alfieakaronaldog]

It’s just a concept.
Real thing will look nothing like that so what’s the point?
I thought we were going to see the real thing until a couple of days ago.

[olivierdemeyer]

Profile towards the back : simply amazing, feels Ranger Rover Coupe'ish.
As hesitant as I was, a fan now. Curious to see more.

[bobsingeton]

I'm not its target audience (65, cash poor and time rich!), but I like it! Sadly I can see the production model being a four-door "coupé" rather than a proper two door coupé. So long as it doesn't go down the Tesla/Volvo minimalism road in the cockpit, it should be OK. I imagine Nigel Farage absolutely hates it!!!

[stephenwensley]

Interior reminds me of a 1980s office cube, presumably aimed at people who don’t like their passenger

[neildolan]

Do you think it has very slight undertones of the E type Jaguar? Or what about a Jenson Interceptor.

[stuartbarker]

It's a copy of nothing because no one else would be so stupid as to build something so ugly and pointless.