World car of the year can't be fixed - Jaguar forced to buy them back!

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World car of the year can't be fixed - Jaguar forced to buy them back!

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electricviking

The Jag ad dropped the resale price by 75%, so Jaguar has to pay less to buy them back. Brilliant.

softwarephil

If Jaguar's marketing is "copy nothing", they can at least copy a working car.

loerwyl

The CEO is driving the company off a cliff, Draguar 😅😅😅

Spectrum-of-Truth

They deserve to go out of business. The competition never felt anything from them in the first place.

faheemabbas

Jaguar is finding new ways of making their cars flaming.
😁

patrickstewart

There should be no surprise that Jaguar's are burning. Their ad campaign was styled after Paris is Burning.

cozyandahalle

Even the picture of the Jaguar CEO is cringe.

softwarephil

The I-Pace vehicles that are included in the buyback campaign are 2019 model year vehicles produced between January 5, 2018 – March 14, 2019.

norwegianzound

They are literally HOT!🔥 Never buying a Jag, Gillette, Disney or Bud.

carbonara

I'm a Brit and this is a sad state of affairs. Jaguar have made so many great if not always reliable cars, I worry for the brand.

robsmitha

Sad really. I had an XF diesel for about 8 years and loved it. Excellent car that gave me no trouble touring Europe. I then bought a petrol XE R Sport AWD 25t. A superb car that I have now owned for nearly 4 years totally trouble free. Would recommend to anyone wanting a very well finished excellent handling fairly quick 4 door saloon that beats the Audi A4, the Merc and the BMW 3 series hands down imo. I obviously won't sell it to buy an EV that's for sure!

aliwhitwell

The whole world laughed. If I am the owner of Jaguar I would immediately fire that CEO and the whole marketing team.
If you do not know in the UK so many people have huge problems 50k 60k miles and they need to replace engines, steering racks crack and etc.
They will bankrupt the latest 2025

Pyramid

Sam. your dad may have loved them however the mechanic failed to tell him you need to carry 10 litres of oil to keep them running they leaked like sieves. I had an E type in my workshop for body repairs for a week and it took another week to get the oil stains off the for once it left.

brucechapman

I bought an XE six years ago, for about £32, 000. The second-hand value is about £10, 000. It's in perfect condition, drives beautifully, and is jaw-droppingly pretty. If you want a Jaguar, buy one while you still can.

well-blazeredman