How to Maintain Consumer Trust in This Digital Age

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James Bourner and Gawain Owen, Digital Strategy Directors at Jellyfish discuss ways brands can maintain consumer trust in this digital age at A View On Programmatic NY 2019 event.

00:20 Consumer & Brands in the age of privacy and trust
06:38 Nestle Crunch case study
10:48 Mitigating Risk - Brands owning Governance
18:17 Carlsberg case study
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