What Brand Trust Is And How It Builds Consumer Confidence

Discover what brand trust is and how it build consumer confidence, consumer trust and brand equity,

0:00 What Brand Trust Is And How It Builds Consumer Confidence
1:26 What Is Brand Trust?
3:08 Why Does Brand Trust Matter?
3:36 #1. Trust Is A Competitive Advantage
5:22 #2. Trust Encourages Word-Of-Mouth Marketing
6:49 #3. Distrust Is The Status Quo & Trust Is Rare
8:10 Brand Trust Builds Loyalty & Advocacy

First we explore exactly what brand trust is, how it aligns with the human brand philosophy and the elements that affect consumer confidence.

Next, you’ll discover what brand trust is so important in building brand awareness, adoption and advocacy.

Finally, we’ll explore the list of benefits of growing brand trust and how it leads to brand equity and loyal customers.

#brandtrust #brandloyalty #brandstrategy

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[jacalthedude]

Stephen this does not look like a back link of any sort nor did chris do this video lmao

[sanjaybarnes]

I like where this video is heading, but I am going to play devil's advocate. I've drawn the conclusion that you have some people out there who are addicted to abuse. What does this have to do with trusting a brand? So, I was working for a dog care company that had some unfair business practices and many customers complained about it, but they kept coming back. It is not like they didn't have options to go somewhere else. They had quite a lot of options. Is this a matter of trust? Is this a matter of too many options? Is this a matter of pricing and the perception it created because the services were quite expensive? This wasn't a one off situation. Many customer complained. A customer focus company definitly gives a brand credibility and builds trust. It is the fastest way to build trust, but what about those people who keep coming back to get abused when they have options.