Conversion Rate Optimization: #1 Tip to Beat The Control | Jay Abraham, Claude Hopkins, John Caples

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🧪 The Scientific Path to Increasing Profits
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
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⏱ Chapters:
00:00 - The most powerful skill in marketing?
02:52 - Here's how to create HUGE increases in your conversion rate
07:24 - The 80/20 Rule of Marketing Testing
09:06 - How can you use this? [More Resources]

There are countless tools for testing your marketing and doing conversion rate optimization (CRO)...
But the tool is pretty pointless without the right strategy.
Tools can tell you which version of an ad or marketing piece has a higher conversion rate…
But if you want to beat the control and make more sales and profits, it’s about the test input design.
That is, HOW to test is easy at this point, WHAT to test makes all the difference.
In today’s episode, I share how to get huge increases in sales and conversions with one simple tip…
Conversion Rate Optimization: #1 Tip to Beat The Control
Yours for bigger breakthroughs,
Roy Furr

#cro #conversionrateoptimization #conversionrate #optimizeconversions #abtesting #splittesting #landingpages #improveconversion #jayabraham #claudehopkins #scientificadvertising #johncaples #testedadvertising #perrymarshall #8020marketing

[royfurr]

What do you think? What’s your single-biggest takeaway or action item from this episode?

[elahgawan]

Love this. Getting that Caples book today.