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How to Craft a Story that Sells with April Dunford
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In this talk at MicroConf Growth US in 2022, April Dunford breaks down how to help your prospects buy your products. She explores how difficult it is for buyers to buy products, especially if they don't purchase your type of product on a regular basis. Your job is to help your customers make sense out of your offering, and to be a guide to help them purchase.
April is the author of Obviously Awesome, a solid book that helps founders nail their positioning.
Links from the talk:
Welcome to MicroConf - Where Independent SaaS Founders Launch, Meet, Learn, and Grow! MicroConf is the world’s most trusted community for bootstrapped SaaS founders.
MicroConf is a community of SaaS founders that brings together bootstrapped and independently-funded B2B SaaS companies who are not looking to chase “unicorn status'' or venture capital.
We provide SaaS training, education and networking opportunities for other founders who are pre-product, focused on scaling their business, and looking for an exit strategy.
MicroConf began more than a decade ago. Since then, we’ve hosted more than 25 events with nearly 200 speakers, helped thousands of attendees, and impacted tens of thousands more through our videos and online community.
Ready to take your SaaS startup to the next level? Check these out:
Let’s Connect...
April is the author of Obviously Awesome, a solid book that helps founders nail their positioning.
Links from the talk:
Welcome to MicroConf - Where Independent SaaS Founders Launch, Meet, Learn, and Grow! MicroConf is the world’s most trusted community for bootstrapped SaaS founders.
MicroConf is a community of SaaS founders that brings together bootstrapped and independently-funded B2B SaaS companies who are not looking to chase “unicorn status'' or venture capital.
We provide SaaS training, education and networking opportunities for other founders who are pre-product, focused on scaling their business, and looking for an exit strategy.
MicroConf began more than a decade ago. Since then, we’ve hosted more than 25 events with nearly 200 speakers, helped thousands of attendees, and impacted tens of thousands more through our videos and online community.
Ready to take your SaaS startup to the next level? Check these out:
Let’s Connect...
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