How To Advertise on Facebook in 2024 (Complete Tutorial)

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Facebook Ads Course: Industry Leaders' Best Tips & Tricks. Learn the best practices on how to create more engaging ads that actually convert and increase your online sales.

-- FREE COURSE --

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Are Facebook Ads effective?

Yes, Facebook ads are effective due to their capacity of audience targeting, vast user base and valuable analytical data. Through experimentation and implementation of a sound strategy, businesses can achieve a high return on investment through Facebook advertising.

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Here's what we'll cover in this video:
0:00 Intro
0:37 How to create Facebook ads that convert well
0:58 Facebook Audience Targeting
4:19 How to A/B Test on Facebook
7:00 How to compete against big businesses
10:30 Advanced Facebook Ads Advice
13:49 Expert Facebook Ads Tips

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-- TOOLS & RESOURCES –

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#shopifytutorialforbeginners #shopify #facebook #meta #marketplace
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Thanks Michelle! You're my favorite person to watch when it comes to marketing. I just opened my ecommerce store and I was playing with facebook ads yesterday. I got 100 clicks but no sales. This video was perfect timing. I just learned A/B testing today and I hope it helps me.

BrunoJaureguiMusic
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I get a dopamine hit from seeing the shopify logo in the comments because of the sales notifications 💀

kaira
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I just want to say thank you so much. Your spontaneous personality really turns the stresses of running a business away. Sometimes my brain gets so fatigued and frustrated, and then i watch one of your videos and feel so much better. This stuff is so hard without any kind of guidance, so idk what id do without people like you.

Martin
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To to able to use Reservation buying type one should set budget big enough for reaching at least 200, 000 people. Which is a prohibitively expensive ad campaign for small businesses.

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Name your car "Chill lime” its the anagram of Michelle. 

I love the vibes, the creativity, on how we can approach marketing differently now. For many years big ads companies been giving us cliché stuff. Most of the time a bluff. There is a thin line between creativity and grotesque.

Now we seeing an evolution in the way of doing ads and communicate with people, because some ads are done by common people for common people, no cough syrup but ads which are more true and down to earth.

MrRic
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Thanks for reaching out with this information. 🙂 Question...? Should we use these same guidelines for a Service Business.. Regards. A.

anthonyyacobozzi
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Love your actionable advice! So much better than fluffy theory videos.

AtomicEcom
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Thank you for providing a valuable information ❤ I'm from India 🇮🇳

gautamthakor
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Amazing video, thank you so much for all the tips!

herandpower
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Amazing video, amazing tips, amazing personality you got me hooked!

aprilnzuve
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FB recommends we use AI for audiences instead of choosing our own. Any thoughts on this?

stephenholder
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Honestly love watching and learning from thse videos with Michelle, she makes it so entertaining to watch. I really only click on a video when I see it's her in the thumbnail

andremusgrove
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not clear at all how this reservation works. do you have to book it upfront to "have a seat at the table", or what is meant by that?

Igor-vbhv
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Hello, i need a help, i have shopify store in india, i want to know how to enable location based pricing, as i deal in multiple cities, so i need location based pricing

LUREwardrobe
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Hi Michelle, thank you, I learn a lot from the Shopify Learning videos. You can call your new car; Berliner (it's an German car and Berliner is a German pastry) or just name it Beast, Betsy of Daisy. 🍀 My car is a Mercedes Vito and it's a he but he has now name yet..he is big, charming, handsome and has lot's of power.🤟 I am working on our new Shopify shop (Enterprise theme) and I am enthusiastic about it. But I am unsure and little afraid of drowning in the Facebook Ads..so much information..🤒. When I have the time I will make a start on just posts on FB and then I will see this video or a newer one again.. Greetings from The Netherland

TheCaddygirl
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Girl, Have you tried Hollywood? I would love to watch your energy, accent and style in a movie or tv series. you are awesome.

ashish_motiondesign
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Always great info and you present it so so well, thanks 👌🏽

whoneedsbond
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Thanks for the tips. What do you think of platforms like adinspiration to find winning ads?

AFoxtrot
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Super helpful as always Michelle! 🙏🌶 I'm trying to get my head around FB ads so this was incredibly valuable.

mrjonnyjones
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Good and simple way you explain everything

ThakurSa-lyqg