How to Run Facebook Ads in 2024: Complete Facebook Ads Tutorial for Beginners

In this tutorial, learn how to build a profitable Facebook Ads campaign from scratch! Whether you're promoting your own business, an affiliate product, or a friend's service, this video walks you through every step of the process, from setting up your Business Facebook account to launching your first ad.

In this video, you'll learn how to:

• Create a Business Facebook account and Ads account
• Set up a dedicated Facebook Page for your campaign
• Understand the three layers of a Facebook Ad campaign (Campaign, Ad Set, Ad)
• Choose the right campaign objective for your goals
• Define your target audience with precision
• Select optimal ad placements for maximum reach
• Craft compelling ad copy and visuals
• Utilize A/B testing to refine your campaigns
• And much more!

By the end of this video, you'll have the knowledge and confidence to create effective Facebook Ads that drive traffic, engagement, and conversions.

🎬 Timestamps:
________________
0:00 - Introduction to Facebook Ads
0:30 - Creating a Business Facebook Account
1:20 - Creating an Ads Account
1:48 - Creating a Facebook Page
2:52 - Assigning Roles and Editing the Page
4:18 - Setting up Billing Information
4:34 - Ads Manager
5:04 - Three Layers of a Facebook Ad Campaign
5:28 - Campaign Objective
7:10 - Creating the Ad Set and Setting the Budget
9:30 - Defining the Target Audience
16:37 - Ad Placements
17:20 - Creating the Ad: Image and Text
19:34 - Adding Headlines and Descriptions
22:02 - Call to Action and Display URL
23:02 - Previewing and Publishing the Ad
24:14 - Duplicating Ad Sets and Creating Variations
25:41 - Conclusion

Additional resources:

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Microsoft (Bing) Ads playlist:

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#facebookads #facebookadstutorial #ivanmana

[Om-ggtk]

Thanks Ivan for this video, I have a question. I sell metal wall art products. My ideal buyer for this product is someone looking to give a metal sign as Wedding gift to couple (U.S.A). So in this case, I need to narrow (defined further) until 300, 000 to 600, 000 with as many interests as possible correct? Like wedding gifts-> Engaged shoppers-> Housewarming-> Recently moved etc relevant interest?

[XDModesty]

Hi Ivan!

Can you do a clickbank tutorial with facebook AD? I tried it, cost me few hundred dollars, no sales. And maybe explain what is a good stat for CPM, CTR, etc. Thank you!

[CampLampOfficial]

Hey bro, for some reason facebook won't let me duplicate my ad sets, do you know why this is and how I can fix it?

[adeel-pdsw]

Good video but I have to ask about the tab - 'Man touches woman on her...' 🤔

[phaniindra]

i have created brand new facebook profile brand new business page and brand new business manager how long should i wait before running my first ad and what should i do can i directly run sales or leads ad or start with awarness or engagement

[ShubhamKumar-oslb]

Looking at Facebook ads in 2024, it is clear that cold emailing can also make a huge impact. I recommend Do You Mail for anyone starting out, the automatic DNS setup makes life so much easier. I have seen a noticeable boost in engagement because of them. They are worth giving a shot if you are serious!