I Found A BETTER Way To Generate Leads with Facebook Ads

Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.

We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.

How I got here…

17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.

To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.

It takes perseverance, analysis and learning from the right person.

If you took the time to read this far, you have what it takes to crush it with your marketing.

I hope to help you speed up that journey and come along for the ride.

Keep going,

Ben

FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

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Mentioned in this video:

[HasnainZaidi-lv]

This is by far the most informative channel regarding Facebook ads. Thank you Ben for so much free knowledge. You tell everything with examples which is so easy to understand even for a beginner.

[getrealwithmya]

This all looks easy until you try it and Facebook keeps sending your ads to wrong audience and wasting your money. Small businesses don’t stand a chance this monopoly game of ads.

[moghali]

i swear with it, my go to campaign most of times, thank you

Wow, that sounds great! I was thinking about that strategy and have an idea for a deeper omnipresent strategy and would be interesting, what you think about it. My idea is to combine your omnipresent strategy with a full funnel strategy. So I would do your 14 Ads structure in a Brand-Awareness (14) + Click (14) + Video-View (14) + Interaction (14) Conversion (14) + Retargeting (14) --> So people see all the time different ads in different stadium of their customer journey. What do you think about that long term strategy?

[thaNZdon]

Ben you're video's are incredible mate- so much value FOR FREE - absolute legend. Your content has already helped my start up PC business tremendously. Thank you for this - its really helping. You're a legend

[tacmonsurgico]

Hi Ben, first of all thank you for this informative video.
My question is why add the warm audience to "Advantage+ audience" and give meta option to go beyond the warm audience. Why not add warm audiences to "Audience Control" where we know meta is only going to advertise to the audience we added.

And I see that some people say that they are getting very poor and irrelevant audience with omnipresent ads.

Thank you IA

[BboyTibz]

I always thought we were using the "omnipresent campaign" to warm up our audience BEFORE retargeting them with a main offer. But technically, this acts as a pure retargeting campaign now? Have you changed your approach to this or am I crazy 😅 ? How do you go about your retargeting campaign then?

[marexibinsa]

Great video! Some key points were highlighted that I hadn't heard anyone else discuss. Thank you!

[MD-yoij]

Hi Ben, great videos you publish. Especially for people like me who are new to this. I’m in the start-up phase to run a car dealership and want to run ads to find car owners that like to sell their vehicles. Do you have any video on how to marketing in that business?

[jonathante]

Thanks a lot for all the value you provide. I have been binge-watching a lot of your videos. My question is: would you do omnipresent marketing also for an e-commerce company that sells products and not services? Thanks.

[Cringe-]

Great content. I'm a first time Meta Business Suite user and your tutorial spelled out exactly what I need know.

[karenforeman-brown]

Thanks Ben, great content as always! My question is, how often are we refreshing this campaign with a new set of ads? sorry if you mentioned that and I missed it. Obviously over the long term we are not just showing that set of 14 ads over and over again?

[Kumar-rqro]

Thanks. When do you start excluding these audiences - or these can be running full year - to same audience. If you want to target a metro city. Usd. 1 may not be enough

[danieladepojudigitaldee]

Thank you for this awesome update Ben. This will go a long way in increasing ROAS and since different creatives are being used meta ain't gat anything to say 😂. Lets go

[Mama-]

Do you use this structure using a Lead Gen Form? IS that even an option?

[donnyjkimball]

Ben... So, I've watched all of your omnipresent content videos like a dozen times each now. I love the strategy but the shift towards broad retargeting, especially with Adv+ Audiences confuses me. Can you explain why you are taking the wider approach here? Wasn't the goal to hit the same 50-100k people over and over?

[JackWheelerFitness]

Ben, this is awesome thank you. We have an educational content campaign running for years but always had to turn on/off ads and cycle them which wasn't ideal. We have 30 education based ads for fitness now. Should i lump them all into one omni campaign?

[Nver]

Hi, Ben. How do you schedule two ads lets say on Monday, Tuesday, etc.?

[zeeshanish]

If you're retargeting the warm audience with omnipresence strategy then shouldn't you be adding an suppression/exclusion list of the current customers? (Unless u are looking for repeat purchases)

[rokorn]

This was very good, thank you. I’ll save the vid