How To Succeed with a NEW Facebook Ad Account

Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.

We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.

How I got here…

17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.

To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.

It takes perseverance, analysis and learning from the right person.

If you took the time to read this far, you have what it takes to crush it with your marketing.

I hope to help you speed up that journey and come along for the ride.

Keep going,

Ben

FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

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Mentioned in this video:

[winnersonlyfitness]

Focus on getting conversions & leads, nothing else.

1. Don’t use open targeting
2. Don’t start with advantage + shopping
3. Reduce number of Variables
4. Start small, scale from there (£10 a day)

Grateful for this video, thanks.

[kylemichel]

These edits are sooo good. Well done guys.

[mehekmashud]

Thank you for this video! Super concise and straight to the point, it will help me a lot - running my second campaign today :)

[SimX]

Finally someone made a video regarding this topic. Thank You!

[mihaellaa.]

Literally saved my life! Thank you so much for this information! Starting my first meta ad campaign today, keep your fingers crossed :)

[BethanyGuajardo]

I didn't know I needed "The Nutty Professor" references as an analogy for new Meta accounts 🤣 I gotta watch it again tonight. GREAT editing and great info as usual! This has been really helpful for setting expectations for clients with new brands. Thanks Ben!

[cleggar]

Are you seeing the same fluctuations people have had since the beginning of March? Ads being very volatile and performing really badly?

[EduardTudorach]

Thanks a lot for the value you provide us. Can you make a video on how to avoid getting banned and get your ad account restricted?

[gohighlevelboy]

don't start with link clicks campaign or engagement, focus on conversions & leads, nothing else.

1. Don’t use open targeting
2. Don’t start with advantage + shopping
3. Reduce number of Variables
4. Start small, scale from there

[alexanderbjerkvik]

Traffic campaigns are good in the beginning to test ad creatives, and weeding-out bad creatives. This in turn will help any leads/sale campaign.

[peterv-rxvh]

Hey Ben, enjoy the content!

Regarding the traffic campaigns. I am using a new ad account (from an agency) but I am still using my old pixel which has maybe 35 conversions under its belt.

I had a call with Meta a few days ago and asked for their advice on how to test new products, they indeed suggested running traffic campaigns for 2 weeks first and then create an advantage+ sales campaign. Which according to them is their best learning model for low ticket sales.

I would love to hear what you think of this.. because I am literally about to launch 4 campaigns with traffic objective in order to gather data and learn which creatives I shouldn’t use.. I am doing this so I can understand which products I should focus on for the incoming demand due to summer..

Would love to hear your feedback, sorry for the lengthy message 😅

[MrBondSeven]

Does the frequency of impressions really matters for a $5-10 product?

[mkingscott]

A timely video, seeing as i have a new, empty ad account all ready to go on a new store 👍

[limminxuan]

exactly and agree on what you shared. But now Meta keep telling people can directly use conversion objectives instead of running step by step to build the audience and machine learning part, are they trying to fool people and earn the easy money instead of helping people grow their business?

[gxykgez]

Question! As an ad agency, do you run Facebook ads on your clients ad account or do you run all your clients ads inside your agencies own ad account? How do you suggest an agency piece together those components?

[JohnONeilJohnsonIV]

What classifies an ad account as new? Is Ben referring to accounts that have never run ads, or is the classification broader?

[jordanhanson]

I heard you should warm up the facebook account with engagement ads for a week or so, is this a myth? Hear it all the time would love some clarification

[amedicalhealth]

I still couldn't know which ad set is best for smal business to have conversion? Leads or?

[mkingscott]

Would you suggest running a PPE campaign first?

[howardmathews]

It's really, really depressing when an ad account / pixel that used to perform well, all of a sudden doesn't even indicate that the ads are showing to people. Maybe they only show to ghosts. ONLY the impression + amount spent go up, nothing else. I mean my ads didn't suddenly become super terrible to the point it doesn't get even a casual like or post save at $10 per ad set, for example. Damn, Facebook is tough. Tough to reach the customer service, tough to get a refund for money that went to the wind, tough to fix issues. Oh well.