April Dunford on why marketing feels crappy positioning the most

In this video, April Dunford underlines how marketing is most exposed to poor positioning.

Video Highlights:

- The essential role of positioning in crafting effective marketing campaigns.
- How marketing efforts are directly influenced by the clarity and precision of positioning.
- The challenges faced by marketing teams when working with unclear or "mushy" positioning.
- Insights into why marketing departments bear the brunt of poor positioning strategies.
- Practical examples of how positioning directly affects the ability to create compelling messages and campaigns.

Get all the highlights from our conversation with April Dunford here: