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April Dunford on what customers want from a B2B sales experience - FINITE B2B Marketing
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April Dunford shares what customers look for in a B2B sales experience and how B2B marketers can do sales enablement through storytelling.
The presentation was produced by FINITE: the community for B2B marketers in technology & #SaaS to connect, share, learn & grow.
April Dunford also covered:
- What does storytelling look like in B2B tech #marketing vs. B2B tech sales?
- Tackling no decisions in #B2Bmarketing through #salesenablement
- Components of a good #B2Bsales narrative
- #Positioning to find a sales narrative
This presentation was part of FINITE Fest 2021: The free, one day, virtual conference covering B2B tech marketing trends.
The presentation was produced by FINITE: the community for B2B marketers in technology & #SaaS to connect, share, learn & grow.
April Dunford also covered:
- What does storytelling look like in B2B tech #marketing vs. B2B tech sales?
- Tackling no decisions in #B2Bmarketing through #salesenablement
- Components of a good #B2Bsales narrative
- #Positioning to find a sales narrative
This presentation was part of FINITE Fest 2021: The free, one day, virtual conference covering B2B tech marketing trends.
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