April Dunford | Marketing Advice for Start-ups to Become Stay-ups | AQ's Blog & Grill

April finds that most start-ups struggle with their positioning statements. They either follow the fill-in-the-blank, Frankenstein-style model, or they don’t create one at all. To help, April breaks down the top four types of positioning statements and shares a new way for crafting them. Alan and April discuss marketing strategy vs. tactics, creating the right metrics and shifting your mindset from selling to helping your customer buy. Becoming a “stay-up” isn’t an easy road, so April provides her top three marketing strategies start-ups should follow to find success.

“In theory, everything is possible,” April says. “But I live in practice, and the road to theory has been washed out”.

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