Build a Strong Brand with Generative A.I.

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How do you make your content stand out and build a strong brand in the fast-paced chaos and noise of the Digital Age?

As one of the leading branding advisors to the most powerful brands in the world, Philip Van Dusen holds the key. From his journey as an artist to leading major companies like PepsiCo and Old Navy, Philip offers best-of-the-best tips into the art and science of personal branding and the revolutionary impact of A.I. on these fields. Philip reveals to use A.I. to enhance your content creation and the critical role of understanding your brand’s voice. We explore both the challenges and opportunities A.I. presents, providing actionable strategies to navigate this evolving landscape and stay ahead of the competition.

Tune in to elevate your brand and make your work more impactful!

// THE LINKS

// THE GUEST
International Brand & Design Strategist | With over 25 years of experience in brand strategy and graphic design, Philip VanDusen has held key positions with iconic brands such as PepsiCo, Johnson & Johnson, Procter & Gamble, Kraft Foods, Coca-Cola, Microsoft, Disney and Old Navy, contributing to the growth and success of these iconic brands.

Creative Executive | As the founder and principal of Verhaal Brand Design, a global consultancy renowned for its strategic graphic design and brand strategy expertise, Philip has helped both small-to-medium sized business and Fortune 100 titans maximize their brand footprint. His New Jersey-based agency is recognized for its nimble and cost-effective approach, delivering strategic results and creative excellence to a diverse range of clients.

YouTube Creator, Podcast Host & Speaker | Philip is a prominent YouTube educator with just under 300K subscribers and over 530 videos on his channel, where he shares valuable insights on branding, marketing, and entrepreneurship. His content has established him as a influential leader in the industry – engaging with his audience through the Brand Design Masters podcast, Brand•Muse newsletter, and his BONFIRE hybrid mastermind designed for established creative professionals seeking to accelerate their businesses, expand their networks, and enhance their personal brands.

// THE INTERVIEW
From Teaching to T-Shirt Business to Old Navy: Expanding Old Navy's t-shirt business to a $700 million annual revenue.

Impact of A.I. As An Independent Brand Consultant: How A.I. has influenced Philip's work with small to medium-sized businesses and entrepreneurs.

What’s “A Brand” and How to Build It: Detailed explanation of what branding is, how to build a brand and how individuals can build their personal brands.

Importance of Visibility and Credibility in Personal Branding: The necessity for individuals to be visible and credible to build a successful personal brand.

Best Way to Use A.I. for Generating Content Ideas: How A.I. can quickly generate multiple content ideas and email subject lines, saving time and effort.

Humanizing A.I.-Generated Content: The need to maintain a unique brand voice and human touch in A.I.-generated content.

How to Master A.I. Prompting as a Creative: The importance of having deep experience in a field to effectively curate and “creative direct” A.I. tools, and practical strategies for getting the best results.

Pro Tool Revealed: Philip showcases his “Personal Brand Wheel”, a tool for evaluating and planning personal branding.

Foundational Elements of Personal Branding: The 3 essential components of personal branding that drive all subsequent activities.

Risks & Ethical Considerations: Concerns about the future of A.I., including the possibility of it becoming sentient and its ethical implications.

Experimenting with A.I. Tools: Philip's professional advice on how to begin using A.I. tools to learn and improve over time, plus resources for further learning.

// THE SHOW NOTES
00:00 - From T-Shirt Business to Branding Strategist to Global Giants
03:05 - Impact of A.I. on Branding Experts
06:49 - The Art and Science of Building a World-Class Brand
11:11 - How to Integrate A.I. in Branding & Content Creation
18:10 - Get Started with “Creative Director” Skills in A.I. Content Creation
22:16 - Humanizing Brand Voice with A.I.
24:17 - How to Beat “Blank Canvas Syndrome” with A.I.
28:13 - Why Creative Director Skills Are A MUST with A.I.
33:18 - How to Curate & Create Top Content
37:29 - Importance of Mastering “The Basics” for Your Personal Brand
40:34 - Effective Prompting Techniques for A.I. for Branding
43:03 - Does A.I. “Wake Up”?