Complete Google Ads Conversion Tracking Tutorial For 2023

Welcome to our in-depth tutorial on Google Ads Conversion Tracking. This video is a must-watch for marketers, businesses, and anyone interested in maximizing the potential of their Google Ads campaigns. In this guide, we delve into the world of conversion tracking, demonstrating how to set it up using different methods and platforms.

Video Chapters:
1:19 Google Ads Conversion Tracking with Google Analytics 4 and Google Tag Manager
35:29 Google Ads Conversion Tracking with the Google Tag
58:46 Google Ads Phone Call Conversion Tracking
1:29:02 Google Ads Shopify Conversion Tracking
1:45:30 Google Ads WooCommerce Conversion Tracking

We begin by introducing the concept of Google Ads Conversion Tracking, explaining its importance, and how it can help optimize your marketing strategy.

Google Ads Conversion Tracking with Google Analytics 4 and Google Tag Manager

In this section, we cover the integration of Google Ads Conversion Tracking with Google Analytics 4 and Google Tag Manager. We'll walk you through setting up Conversion Tracking using these tools, demonstrating how to link your Google Ads account with Google Analytics 4 and install tags via Google Tag Manager.

Google Ads Conversion Tracking with the Google Tag

Next, we explore how to set up Google Ads Conversion Tracking using the Google Tag. This will include an explanation of what Google Tags are, how to create them, and how to use them for conversion tracking in Google Ads.

Google Ads Phone Call Conversion Tracking

Our tutorial takes a turn towards phone call tracking, a highly valuable yet often overlooked aspect of Google Ads. Learn how to track phone call conversions from your Google Ads, helping you to understand which ads are driving phone calls and ultimately leading to sales.

Google Ads Shopify Conversion Tracking

If you're running an e-commerce store on Shopify, this segment is essential viewing. We'll guide you through the process of setting up Google Ads Conversion Tracking on Shopify, ensuring you can accurately track conversions resulting from your Google Ads.

Google Ads WooCommerce Conversion Tracking

Lastly, we focus on WooCommerce users. We'll show you how to implement Google Ads Conversion Tracking on your WooCommerce store. This knowledge will enable you to track and optimize your Google Ads campaigns efficiently.

Helpful URLs:

Hashtags:
#GoogleAds #ConversionTracking #SurfsidePPC #GoogleAdWords

[charleswillcock]

This is the best explanation I have found on YouTube / Google. Your presentation style is far better than Google manage. You have covered a lot of material here, I think this would get even more traction if you made a shorter version which did not cover all the options. Do not delete this video but make a 10 to 15 minute version which just says Do this, next do this. Very little reason why.
I have watched a number of videos covering this topic and yours is the best. I suspect people have looked at the length 1.55.11 and not given it a chance.

[KeywordResearchSimplified]

*You made the process so much easier to understand. Could you do a follow-up on how to troubleshoot common tracking issues?*

[dr.lashea]

This video is everything I needed!! Agencies wanted to charge me $$ claiming they needed to make custom code for my conversion, but I knew it was a lie. I kept searching and finally ran across your video. Thank you for this awesome & easy to understand tutorial. 😊

[RebeccaEllison-mg]

My "Reports" section in Google Analytics (at the min marker 16:55 in your video) looks different than mine? I do not have an "Engement" dropdown menu option. Only "Generate Leads", "Drive Online Sale", "Raise Brand Awareness", and "Examine User Behavior". How can I add or find the "Engagement" section? Also, when I try to add a new conversion event in Google Analytics, the text showing the number of characters turns red, which prevents the save button from activating. Any advice on what I might be doing wrong?

[rftvsm]

Liked and subscribed. I have watched complete Google ads.

[jonb]

Thank you so much, this is perfect timing.

[ginellemisare]

Precise, clear, easy to understand. I instantly subscribed on your channel when I saw this video. Kudos, keep it up!

[mdmonirulislam]

Thank you so much. Keep giving us videos like this more.👍👍😃😃

[marketinglane]

Hi there! Thank you so much for this video. very helpful! I just have a question regarding the tag type on GTM shall I use "g ads conversion" or "g ads calls from website conversion" on the tag configuration? thanks!

[AlvaroMenezes]

One of the best tutorials over there. Thank you very much.

[mohamedbaz]

Really thank your for awesome explain . Regarding
Tracking Calls from Website there is a built in Google Tag in Tag manager called
Google Ads Calls from Website Conversion. Do your recommend to use it or the typical Google Ads Conversion Tracking ?
Thanks in advance

[georgebuko]

Will you do ga4 set up? Seems like a mind field especially for a beginner

[xXilluminatus]

Great stuff, thanks for making this free, it helps small businesses such as myself that can't afford a professional firm.

[nougtfalte]

Great video, thank you. One question to the shopify setup: Is it really necessary to create GA4 via the Tag Manager if you have already done this connection via the Shopify plugin "Google & YouTube"?

[johnhebert]

Thanks for the very helpful video. Regarding the section "Google Ads Shopify Conversion Tracking", once everything was set up conversions were automatically imported into Google Ads from Shopify. However, for most of these conversions, it seems as though these conversion events are not being tracked within Google Analytics. Should we perhaps recreate those Shopify imported conversions within GTM as GA4 events, mark those events as conversions in GA4, then import them into Google Ads? Then just deleted those imported events from Shopify in Google Ads?

[dylankubetz]

thanks for this. With my analytics debug view isn't showing google as a device option. Do you know what would cause this ?

[robertvargas]

Hello,

I have a question regarding "Track Clicks On Your Website As Conversions" time stamp: 1:23:00
I have completed all of the steps with regards to mobile phone number tracking (google tag manager, installed/tag & linker submitted). From what I can see, you are using WordPress's customize under header section. My issue is, I am not using WordPress header option. I am using Elementor to build my header.

My question is. How do I use that HTML code on my Elementor header?

[Christopher-thm]

Would you know why it says "No devices available" In Google Analytics Debugging?

[NellyWise]

Question about THANK YOU pages in GOOGLE SEARCH campaigns: If I have 5 campaigns, one for each state, and I am geofencing each campaign to each state, do I still need to setup 5 different landing pages in order to effectively steer my campaign with conversions? e.g. thanks-texas, thanks-alabama, thanks-wyoming, thanks-montana, thanks-california, etc ? Instead, if I just put one thank you page as "thank-you" is that okay in the case where I am geofenced in each campaign? I really don't have time to create 5 separate thank you pages and configure 5 difference conversions in GTM and GA4...do I really have to do that?

[bobanradovic]

How are conversions created for the Thinkific platform?