Google Ads Conversion Tracking for Beginners

Learn how to track conversions in Google Ads. In this video, you will learn about the differences between the dedicated Google Ads conversion tag and importing conversions from Google Analytics. We will also outline the other types of conversions you can track into Google Ads, and walk-through how to add the Google Ads conversion tag to your website using Google Tag Manager.

JUMP TO A TOPIC:
0:00 Introduction
0:51 Importance of tracking conversions
1:18 Ways to track website conversions
1:48 Conversions and accuracy
2:05 Comparing conversion tracking
3:46 Attribution and conversions
4:57 Google Ads conversion tag
10:48 Using Google Tag Manager
13:12 Other types of conversions
15:01 Import conversions from Universal Analytics
15:48 Import conversions from GA4 (Google Analytics 4)
16:30 Track conversions once
16:52 Conclusion

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#conversiontracking #googleads #googleadsconversions

[digitalscrapbookingtuts]

This is one of the best videos I've seen on conversion tracking via Google Ads. Thank you for sharing!

[tmetm]

I love your attitude and smile. Keep up the good work and happy Monday!

[KhizerSyal]

This is the BEST ever tutorial on youtube right now! Thanks!!

[NeptuneDesign]

This is an extremely comprehensive video. Thanks for putting this out there! great work

[yoannregis]

Thank you Benjamin for your quality work. You are loved ! All the best to you

[davideylerYT]

As always - you're just amazing. Great tutorial!

[priya_mailmodo]

I was looking for a good educator. Loved this video, Benjamin!🔥

[bernardogancho]

Always great content!! I would not know what to do without his videos :)) 5 MEGA-STARS

[senadnjemecek]

Thanks! A good, simple and informative video!

[MarkedMoneyTech]

Excellent presentation! Keep up the great work!

[jjf]

You answered my question that other tutorials did not, which conversion method is better - import from GA4 or use Google Ads conversion. Your tutorial are the best. Thank you very much for making these videos.

[fenandosabado]

Thank you for explaining this thoroughly!

[brunovincent]

You are an amazing teacher, I'll bet you taught English professionally in Asia before? Just a hunch, brilliant!

[dalaynamarji]

You're so happy about the conversions man, I LOVE IT! Everyone needs this type of energy when dealing with the complexities of Google!!!!

[sasikumarj]

Nice explanation with smiling face, 😀. thank you expert

[ChrisGarciaJSB]

omg thank you this is exactly what i needed 😊

[lisahumphrey]

Hi Benjamin,

What do you choose as a conversion actions for your Google Ads? I am in the B2B area and my primary goal is to fill out contact forms. Many landingpages also offer the option of downloading whitepapers or fact sheets. Which of these three options would be the right conversion action? Do you have an approach how to figure out the right conversion action for each ad?

[MM-yeog]

Kudos man. You kept it very simple and helped make the first steps in soft soft. Very Helpfull! Thanks!

[homany]

Can you also demonstrate how to set up the conversion value/shipping value which match with our store purchase value for ecommerce using google conversion tracking via google tag manager? thanks

[supremescrubbercleaners]

Thank you so much loves data for this tutorial.