10 Practical Strategies and Tactics for Making & Selling Your Own Greeting Cards

How to start and grow your greeting card business: In this video I'm sharing 10 practical strategies and tactics on selling your own greeting cards, based on my own experience making my own line of greeting cards from our home studio and selling them online, wholesale to stores, and at craft fairs.

I'll address topics such as what cards tend to sell well, what's a good starter collection, what size is optimal for printing it yourself cards, and where you can start selling.

Related videos:

If you're interested in making your own greeting cards to sell, here's a list of materials and equipment we use that are featured in the video above:
CARD STOCK (to purchase in smaller quantity, as little as 10 sheets):
- Option 2: To purchase card stock in smaller quantity, as little as 25 sheets:
80lb linen card stock (we prefer the heavier 100lb cardstock):
*Make sure your printer can handle the paper weight.

It took me a couple of years before I started buying card stock in bulk once I committed to a single type of card stock. It's ok to start with small quantity even if the cost per sheet is higher, but do make sure you cards are profitable!

ENVELOPES

EQUIPMENT AND PACKAGING:
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DISCLAIMER: Some links included here might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you. Thank you for supporting Easy Sunday Club and enabling me to provide you with free educational content!
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Cathy is a self taught watercolor artist based in Los Angeles, CA. Easy Sunday Club was started by Cathy and her husband Nam and is a collection of Cathy's paintings, stationery, and baby/children's soft goods that showcase playful interpretations of subjects in her expressive painting style. Prior to art, Cathy got an MBA and worked in corporate for 10 years and Nam is an attorney. This channel is our way of giving back to the art community and covers Watercolor Tutorials, How To Videos, Product Reviews and the Business of Art.
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Music: In French (Used w/ Artist Permission)

[ainselart]

You are the first artist youtuber I watch that gives relatable, practical and actually helpful advice, thank you !

[CindyRussi.]

Yes do a video on how to promote locally. I’m definitely an introvert and the whole thought of having to talk to someone scares the crap out of me LOL but please yes any tips would help thank you💕

[sadiyaui]

This is so helpful for someone who is also trying to figure it out alone. Thank you very much for filling in the blanks!

[greekgiggler]

This was so clear, to the point, and helpful! I love how real you are. Not fake like other youtubers. I appreciate you!

[chica]

Thank you so much!! This is exactly what I imagine for myself, a small greeting card business that I print on demand at home~ your videos is giving me a confidence boost that I can do it!!

[CreativeExpress]

Thanks, and your watercolor art is beautiful!

[sherrychanin]

Just getting into this. Really appreciate your advice!

[cableknitter]

Thanks so much for sharing all this very helpful information; very much appreciated!

[MegananaOwl]

Thank you so much for these helpful tips!

[luckysue]

No frills, eminently down to earth advice ♡ Love it. Thank you!

[n.j.]

This video was so very helpful. I'm glad you followed your heart to share it. This knowledge was insightful.

[ilenegivens]

Very helpful! Thank you for sharing.😊

[MalainaKinne]

Thank you so much for your videos...I'm enjoying them very much.

[ValleyOakPaper]

I'm just starting my greeting card business, so this was super helpful!

[HaileyAndTheArt]

This is so kind of you, thank you for sharing!

[duppyshuman]

Have you made a video on using printing services, Vista Print, Staple's, etc.?

[rmclarke]

So authentic, practical, thoughtful and above all, encouraging! Many thanks.

[sallybush]

Thank u for this video and sharing ur knowledge 😊 🇬🇧

[sarahday]

You have a sweet honesty about your presentation. I hope this brings you more success. Thanks for the tips.

[dishachakraborty]

You don't really come across such detailed information often..Thank you for making!