How to make your clients love you

Greg Monaco shares an anecdote about Island Mike, a sailboat owner who offers joy rides, to illustrate the importance of enhancing client experiences beyond just delivering services.

He emphasizes that consultants often focus solely on deliverables, but by adopting a hosting and guiding role, they can elevate their clients' appreciation.

This approach aligns with the natural ability of someone like Island Mike, who excels at creating memorable experiences, and can be a valuable lesson for consultants aiming to build better relationships with their clients.

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About Greg Monaco:

I help people tell magnetic stories so they can attract the work they love.

If you see yourself as a lone wolf, an independent thinker, a unique creator, I can relate. I’ve run my own businesses for the past 25 years. Entrepreneur, solopreneur, brand strategist, and writer, I help big thinkers go bigger.

As a Brand and Story Coach, I am committed to helping you tell clear and compelling stories so you attract opportunities that matter to you. I help solopreneurs and entrepreneurs refine their voices, amplify their presence, and build their businesses.

My online learning program and community called Relaunch U helps people get paid to do the work they love.

Previously, I was a Founding Partner of Monaco Lange, an independent global brand consultancy, and was a Senior Copywriter at Ogilvy helping tell stories for clients like Girl Scouts of the USA, American Express, AT&T Wireless, SAP, and IBM to name a few.